Financial Literacy

The AICPA launched the 360 Degrees of Financial Literacy program in 2004 as a volunteer effort of the nation's CPAs to help Americans understand and manage their financial responsibilities. In 2006, AICPA joined the Ad Council in developing the Feed the Pig public service campaign to extend the reach of the financial literacy campaign. In today's turbulent economic environment it is more critical than ever for consumers to understand basic personal finance principles.

In a recent poll conducted by AICPA, a large proportion of Americans—42 percent—are holding off on major life decisions including home ownership, higher education, marriage, children, medical procedures, and retirement. Consumers want to take better control of their finances and CPAs have the power and knowledge to educate them on many financial literacy topics that will help them set and reach their goals.

PICPA can provide the resources to teach all people, from children to senior citizens, the importance of money management

How PICPA Members Can Get Involved

• Money & Life: Take Charge and Reach Your Goals
  Introduce a cost-effective employee benefit at your company or at your client's office, with PICPA's financial literacy employee education program.
• Speakers Bureau
  Sign up for PICPA's Speakers Bureau so you are one of the first invited to address a community group or school on financial literacy topics.
• Reach out to the organizations in your area
  PICPA proactively contacts many community organizations throughout the year but a personal connection is the most effective. Reach out to your local library, your church or synagogue, the school PTO, or other group, and offer to provide a program in your area. PICPA can provide resources and speakers to help fill any requests.