Emerging CPAs
Chart a clear course for a successful professional life. Access articles and education relevant to your career stage. Emerging CPAs are active members who have been licensed CPAs for less than 10 years, candidates for admission, and accounting affiliates.
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Social Media and Networking
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- If You Don't Get Social Media, Here's What To Do About It
If you're not sure how to use social media to help your business, check out this article for your day-to-day plan.
- How to Avoid Being Crushed by Google
In this article, the author argues that Google has the ability to put a whole industry out of business and provides tips on how to avoid this from happening to your business.
- The 2 Questions You Should Be Addressing On Twitter
- 3 Social Media Blunders
Don't let these mistakes ruin your company's social media efforts.
- 4 Influencer Tools to Measure Your Social Media Capital
Check out this article for four tools that can provide insight into how influential your social media efforts really are.
- Give Users Incentives for Online Action
Producing great content on your business's social media sites can be tough, so consider offering incentives to your customers/clients who engage in your company's social media outlets. Check out this article for examples.
- Getting started with QR codes
Quick response codes, or QR codes, are helping to bridge the gap between print and digital marketing. Learn what they are, how they work, and how you can use them professionally.
- How to Claim Your Business on Facebook Places
Facebook Places provides free advertising for your business when customers check in. Learn how to claim your page, so you can tweak this free advertising tool.
- 10 Superb Ways for a Small Business to Friend Facebook
Find out how to direct Facebook traffic to your company's website.
- How Social Media Lets Small Businesses Poke Big Competitors in the Eye
Read examples of how some small businesses successfully utilized social media to compete with bigger brands.
- 6 Ways to Monitor Your Brand on Twitter
Twitter can be a powerful tool for business, but it's important to listen and monitor conversations about your brand and adjust tweets accordingly.
- Are you paying attention to your online reputation? Employers are.
By Anthony Balderrama
Read how the information available online about you matters to employers.
- Introduction to Social Media webinar & slides
Learn tips, tricks, and the advantages and potential disadvantages of the most popular social media sites. Plus, discover ways to utilize these tools to benefit you personally and professionally. Listen to the recording and view slides from PICPA's Introduction to Social Media: How to start an interactive dialogue that impacts your bottom line webinar.
- Connect with PICPA on facebook, Twitter, and LinkedIn.
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Career Resources and Articles
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PICPA Member Resources
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- Exclusive Discounts

From Brooks Brothers to Office Depot to Hertz car rental, make the most of your PICPA discounts.
- PICPA Emerging CPAs LinkedIn Group
Get answers to technical questions, find career advice, and expand your professional network by joining PICPA's Emerging CPAs LinkedIn group. Members of the Emerging CPAs LinkedIn group can also search or post job opportunities.
- Get Involved in PA Politics
Become a Key Contact, contribute to the CPA-PAC, and learn ways PICPA advocates for accounting professionals.
- Speakers Bureau
Shre your time and expertise to speak at an event hosted by a professional, community, or educational organization.
- Brochures and Powerpoint Presentations
A members-only library of free marketing and presentation materials.
- Share the Value—Refer a Member
Refer a CPA colleague or sponsor a non-CPA professional for PICPA.
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