PICPA - CPA Image Enhancement

CPA Image Enhancement Campaign

Promoting CPAs as Trusted Professionals

PICPA members promote the CPA profession’s image in the community through various financial literacy and advertising initiatives. Find out how you can join the campaign.

Speakers Bureau

The PICPA Speakers Bureau helps communities and nonprofits succeed by providing them with knowledgeable speakers for events and programs. This is a great opportunity for PICPA members to meet potential new clients and sharpen their public speaking skills.

Media Relations

Our media relations efforts position PICPA members in front of the media as experts on financial topics. We typically call on committee members  and Speakers Bureau volunteers when a media representative is interested in interviewing a CPA.

Consumer Outreach

Consumer resources, including brochures, the online Ask A CPA service, and savings tips are made available through special events, speaking engagements, and news releases. All PICPA members can also use these materials at speaking engagements and as client handouts.

Advertising

The PICPA retains a modest budget for the purpose of advertising in various vehicles throughout the state, including newspapers, radio, and event sponsorships. Join the Image Enhancement Committee and help determine how and where this money is spent. 

Members in Action: Recent Media Events and Highlights


Financial Literacy

Financial Literacy Calendar - Order Today! 

This calendar includes financial tips in addition to the important holidays.

Money & Life

PICPA's presentations on personal finance can be delivered at workplaces, community centers and college campuses.  

Mad About Money

This high school program provides classroom curriculum and handouts.


Accounting Career Recruitment

Resources to reach students and educators

Learn more about PICPA's initiatives and resources to reach high school and college students.