Aug. 31 Weekly Connection

• New Generation Requires New Tact 
• Free Client-Relations and Speaker Resources 
• Hot Topics in Business & Industry Webcast 
• Health Care Summit 
• Are You Making the Most of Your Professional Image? 
• Fall is PICPA Conference Season
• New Member Discounts Added! 

New Generation Requires New Tact

The hiring of a recent college graduate can be a boon to both the ex-student and his or her new employer. In many cases, however, a rocky path must be traveled as the young accountant and the firm attempt to bridge the gap from academic to business success. To read this column by PICPA member Bernard S. Rosenberg, CPA, check out the PICPA Web site.

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Free Client-Relations and Speaker Resources

PICPA's popular brochures are back! Whether you are giving a presentation as a PICPA Speakers Bureau volunteer, reaching out to a group as a representative from your organization, or meeting with your clients, PICPA has a variety of free brochures and presentations for you to use. Don’t pass on this free resource -- 125,000 were distributed in 2009-2010. Brochures on tax, personal financial planning, small business tips, and more will be available later this fall. However, you can view a list of titles and place your order today.

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Hot Topics in Business & Industry Webcast

PICPA members are invited to join the North Carolina Association of CPAs on Sept. 15 for the Hot Topics in Business & Industry Webcast. This webcast will feature four nationally recognized speakers, who will discuss topics important to CPAs working in business and industry. Presentations include Comeback America: Turning the Country Around and Restoring Fiscal Responsibility, Federal Tax Updates for Businesses, Fraud & Consequences, and Breakthrough Leadership! View more details on PICPA’s Business & Industry Area of Interest page. Registration deadline is in less than two weeks, so register now.

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Health Care Summit

PICPA members are invited to attend the "National Health Care Reform: What Does It Mean for Businesses in Pennsylvania" health care summit hosted by the Pennsylvania Business Council Education Foundation. The summit will be held Sept. 9 at the Crowne Plaza in Harrisburg. Highlights include federal health care implementation, Medicare, prescription drug plans, Medicaid, wellness plans, high-risk pools, and grandfathered health plans. Register today.

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Are You Making the Most of Your Professional Image?

Not sure? Join us Sept. 23 for a free webinar on the ABCs of Image: How to Maximize Your Professional Image. During this 45-minute session you will obtain tips on how to make a great first impression, dress for interviews and business meetings, and appropriately dress for a business casual environment. Register today. Looking for more? Join us Nov. 18 for an Office Etiquette and Communication webinar.

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Fall is PICPA Conference Season

At PICPA conferences, you get updates on current issues, cutting-edge techniques, and late-breaking legislation. Conferences have a multispeaker, multitopic format, and provide opportunities to network with your peers. This fall we have 10 conferences, including the Financial Institutions Conference, Divorce Conference, Insurance Conference, Personal Financial Planning Conference, and Business Valuation Conference. Download PICPA’s conference planner to access all of the 2010 conference dates, locations, and reminders.

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New Member Discounts Added!

PICPA is committed to helping aspiring CPAs manage the cost of getting licensed. To further this cause, PICPA is offering discounts on two new CPA Exam review courses. With Roger CPA Review, which offers flexible study formats and boasts an 86 percent pass rate, members can receive up to $550 off the regular retail price of the courses. With CPAexcel, which delivers its expertise in a powerful online multimedia format, members will receive up to $200 off on already reasonable prices. Be sure to take advantage of these valuable member benefits. Visit www.picpa.org/cpaexam for details and for more CPA Exam and licensing resources.

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