Marketing the Profession

Student Recruitment
PICPA members educate students and the public about the many benefits and rewards of a career in the accounting profession. Find out the resources available to members and the many ways that you can get involved in these efforts.

Image Enhancement
The PICPA's Image Enhancement campaign promotes CPAs as trusted financial advisors. Read about the numerous efforts being made by the organization to get this done.

Public Speaking Tools
Use these valuable tools developed by the PICPA when speaking to the general public or to future accounting professionals.