Image Enhancement

PICPA Radio Campaign Highlights the Multiple Roles of CPAs

“That’s not all they do” is the catch-phrase delivered by a couple discussing the need for a CPA in PICPA’s 2007 image enhancement radio advertising campaign. The roles of auditor, CFO, forensic accountant, small business advisor, and personal financial planner are the roles highlighted in the 60-second spot.

Listeners are directed to www.IneedaCPA.org, the portal site that links them to PICPA’s consumer page, where they will find links to the Ask a CPA service, CPA Locator, online classified ads, financial literacy resources, and more.

Ask a CPA is a popular consumer resource. Since Jan. 1, this section of our site has had more than 60,000 page views as visitors access more than 100 personal and business finance questions. Answers are fielded by members of the CPA Image Enhancement, Federal Tax, State Tax, Personal Financial Planning, and other technical committees.

The campaign started Nov. 12 and will run through Dec. 16. The message is being aired on KYW in southeastern Pennsylvania, KDKA in the southwestern sector of the state, WAEB in Lehigh Valley, WHP-AM in south central Pennsylvania, and the RadioPA Network of 60 stations across the state. As an added bonus, PICPA banner ads are being placed on the stations’ Web sites.