Press Releases

New Feed the Pig™ PSA Campaign Encourages
25-34 Year Olds to Save

 PHILADELPHIA — The American Institute of Certified Public Accountants (AICPA), Pennsylvania Institute of CPAs (PICPA), and the Ad Council are encouraging Americans aged 25-34 to Feed the Pig™ as a key step to building a solid financial future.

Featuring Benjamin Bankes, the traditional childhood piggy bank transformed into an attention-grabbing icon, the national multi-media public service announcement (PSA) campaign inspires 25-34 year olds to reignite the savings habit by taking small, easy steps to take control of their finances.  To begin taking these small steps, the target audience can find free financial information and tools by visiting a new Web site, www.FeedthePig.org.

“Younger adults often don’t realize what a big difference even ‘small change’ makes,” says PICPA president Andy Weidman, CPA. “By forgoing the morning latte and saving this money in an interest-bearing account, in 20 years you could have over $54,000 in the bank.” 

The Feed the Pig campaign extends the reach of the CPA profession’s highly successful 360 Degrees of Financial Literacy effort in which state CPA societies and CPA volunteers across the country have been educating Americans of all ages, from children to retirees, financial issues specific to their stage of life.  “Feed the Pig is a call to action for young adults to take control and improve their futures,” said Weidman.   “With this message, the accounting profession hopes to make a huge difference in the financial lives of millions of young adults: a difference that will pay off for the rest of their lives.”

Feed the Pig is the Ad Council’s latest campaign.  Many of its previous efforts feature slogans that have become part of the American vernacular, including “Only you can prevent forest fires” (for the U.S. Forest Service) and “A mind is a terrible thing to waste” (for the United Negro College Fund).  The campaign will employ a variety of media, including TV, radio, print, Web, digital and outdoor advertising such as billboards and bus kiosks, and will run for a minimum of three years.

To get a copy of Feed the Pig campaign materials or to set up an interview with a local Feed the Pig expert, contact Communications Manager Meg Killian at 215-972-6186, or Communications Coordinator Jim DeLuccia at ext. 365 or e-mail mediaresources@picpa.org.

Founded in 1897, the Pennsylvania Institute of Certified Public Accountants is a professional association of more than 19,000 CPAs who work in public accounting, industry, government, and education. PICPA is the second-oldest and fifth-largest state CPA organization in the United States. To find a member CPA in your area, visit our Web site at www.picpa.org and click on CPA Locator. Students and educators can visit PICPA's specially designed site www.CPAzone.org to get the latest information about careers in accounting and the CPA profession.