Social media can be a powerful tool for CPAs. LinkedIn, for example, has the potential to showcase CPAs as trusted professionals in their field. Therefore, you shouldn’t limit it to being a digital representation of a résumé. Optimize its use to help you gain connections and draw business. CPA Conversations recently spoke with Donna Serdula, founder and president of Vision Board Media and author of LinkedIn Profile Optimization for Dummies, about how to make LinkedIn work for CPAs. Make sure to check out Donna’s website, LinkedIn Makeover, for more information.
By: Bill Hayes, Pennsylvania CPA Journal Managing Editor