By Lori Braden, Vice President, Strategic Marketing
Are you rolling your eyes yet? I’ve been to enough Diversity Committee meetings and events to guess that you probably are, if you’ve even read this far down the page. Some of the rebuttals I often hear:
Regardless of the rebuttals, let’s look at the issue purely from a business standpoint—forget about “doing the right thing” for a moment.
The U.S Census Bureau reports that 1 in 3 residents is a minority. By 2050, minorities will become the majority of the U.S. population. So I ask you this…if 1/3 of the faces walking down the street are reflected by only 21 percent of a profession, does that profession fail to attract a growing segment of the population it serves? Changing demographics are also reflected in other segments of the business community:
There were 5.8 million minority-owned businesses in 2007, an increase of 45.6 percent from 2002:
An article from the spring 2011 Pennsylvania CPA Journal highlights:
The number of minorities that are business owners or occupy top roles in the Pennsylvania business community continues to grow. The types of businesses run the gamut: from restaurant, gas station, and convenience store owners, to engineers, doctors, hotel owners, and so on. Organizations looking to do business with those companies need to ask, ‘Do we have the know how, the understanding, and the in-house human capital to be able to fully understand the culture, needs, and sensitivities of our minority clients?’
Organizations who want to be successful in a global marketplace, expand client services, and have the strongest staff leading the way, need a diverse staff.
The PICPA Diversity Committee is currently working on a white paper to present the business case for minority hiring, as well as a toolkit geared to local and regional firms to support their recruiting and retention efforts. While the larger firms have made strides in minority hiring, we recognize smaller firms don’t have the financial and human capital to develop similar programs. This paper, which will be released in the fall 2012, should provide some insight into how firms of all sizes can maintain a competitive edge in an ethnically diverse business environment.
Minority recruitment and retention truly is about doing the right thing…if you want your business to continue to grow and thrive.
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