By Lori Braden, Vice President, Strategic Marketing
I admit it. I’m the Despicable Me of PICPA’s e-mail marketing strategy. But before you start typing an angry e-mail, I want to share the method to my madness.
I have a lot of exciting things to say!
We’re a 20,000+ member association. When the PICPA introduces a member benefit, invites you to a chapter event, shares important accounting news, or promotes a CPE program, we send an e-mail. As a dues paying member, it’s your right to know what’s going and how you can get involved. But I don’t send every e-mail to every PICPA member.
With so many events and updates, I consider which members would be most interested and select e-mail recipients based on many criteria:
- Membership status (member, non-member)
- Membership type (student, accounting affiliate, active member, etc.)
- Geography (city, chapter, county)
- Areas of interest (fraud, insurance, IFRS, retirement and investment planning, etc.)
- Credentials (ABV, CFA, CFM, etc.)
- Events you’ve attended
You provide these details to PICPA when you submit or update your member profile, and this helps us find the things you may be interested in.
I want to tell you what you want to hear.
Maybe you don’t open PICPA e-mails anymore. Or maybe you’ve gone as far as opening a special junk PICPA e-mail account. Gasp!
Well, it’s time you start sharing some of the responsibility in this e-mail relationship we have going.
You can do this by customizing your communications preferences at www.picpa.org
Log in to your account, look at the previews of our messages, and select the ones you’d like to receive. You can also opt to receive your Pennsylvania CPA Journal
via our mobile app
or online viewing
We don’t want you to delete us when you see our name appear in your inbox. So take a minute to tell us what you want, and we’ll deliver it right to your inbox.