By Lori Braden, PICPA's Vice President, Strategic Marketing
I love to get mail. This time of the year my home mailbox is overflowing with retail catalogs and holiday cards. I can’t wait to get home and see what my mail carrier delivered. But I can’t say the same about my office mail. While I appreciate the sentiment, I find most corporate holiday cards to be impersonal and generic. I’m not alone. According to a recent article in Fast Company
, James Hirschfeld, co-founder of Paperless Post
, says, “This is going to sound funny coming from a guy who’s in the business of selling greeting cards, but the most important question to ask yourself is why you are sending a card in the first place. There is absolutely nothing worse than receiving a perfunctory greeting from a business.”
Hirschfeld goes on to say that a successful holiday card, paper or electronic, should be personal, original, and thoughtful. He recommends selecting a paper or electronic option based on what your brand stands for and what you value as an organization.
The PICPA switched to a holiday e-card several years ago. It’s a unique opportunity to send a video message to all 22,000 members. Take a look at our past e-cards in the gallery below.
This year our video card highlights the “12 Ways We’re Giving” to the tune of the classic “12 Days of Christmas” song. It’s a snapshot of the PICPA members who volunteer thousands of hours each year in their communities. The card also invites CPAs to join in our first-ever Week of Service in 2015
. Click to view PICPA’s 2014 Holiday Card
What is your personal preference? What does your firm or company send? Better yet, send me a link to your card or message. I’d love to see how creative you are. Past Holiday Greetings