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CPA Now
Jun 22, 2018

A MAP Can Guide You to Accounting Practice Management Success

Lori Braden, vice president, strategic marketingBy Lori W. Braden, vice president – strategic marketing


When it comes to benchmarking CPA firm operations, there is no better guide than the National Management of an Accounting Practice (MAP) Survey administered by AICPA PCPS/CPA.com. Conducted every two years, the MAP Survey presents a clear picture of how your firm aligns with similar-sized practices in Pennsylvania and across the country.

Example page of the 2016 MAP Survey

PICPA members: View the results of 2016 and 2014 MAP Surveys.

“One of the most telling conclusions revealed in the survey this year is that you don’t have to be big to run a very profitable firm, and you don’t have to be small to be innovative and nimble,” says Mark Koziel, CPA, CGMA, AICPA’s vice president of firm services and global alliance in the 2016 MAP Survey commentary.

AICPA PCPS has worked with practitioners to streamline the survey, and it now only focuses on the most important key performance indicators. That means the survey will take much less time to complete than in years past, and will still provide valuable insight.

Why take the survey? Here’s what’s in it for you:

  • Free personalized report with today’s most important performance measures:
    -- Financial performance
    -- Firm realization
    -- Billing rates and compensation
  • Regional and national data on firms of all sizes
  • Conversation-starting ideas for your team to help move the firm forward

PCPS members will receive additional benefits, such as full access to the survey platform for real-time comparisons, downloadable trends reports, PowerPoint reports, and customizable reports by specified filters when results are available.

Click here to get started on the 2018 AICPA PCPS/CPA.com National MAP Survey. The survey closes on July 16. All identifiable information is strictly confidential.



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