The Eight-Hour MBA: Business Strategy

Apr 18
8:00 - 4:00 p.m.

Penn State Great Valley - Main Bldg
Malvern - Map

8-Other
CPE Credits

Understand and apply key elements of a traditional MBA to swiftly adapt in today’s complex business environment. Improve your business-planning and decision-making skills. Use key performance indicators to motivate, measure, evaluate, and improve results.

Highlights
* Risk assessment and internal controls * Strengths, weaknesses, opportunities, threats in strategy development * Six steps to sustainability * Creativity and innovation * Four levels of international business * Four Ps of marketing * Value of the brand