Marketing Mastery: Achieve Results Without Breaking the Bank Webinar

• Align your business and sales goals (functions) with marketing
• Forge powerful connections by communicating with emotion
• Develop solutions to the problems people face (exceed wildest expectations)
• Make all employees brand ambassadors
• Implement a world-class culture/why ethical organizations always outperform their competitors
• Gain and maintain lasting competitive advantage

• What Marketing is and isn’t (you will be surprised)
• Push vs. Pull marketing
• Online is where it’s at
• Content is king
• Explain why you/your firm/your people do what they do