3 Market Analysis Priorities to Drive Profitability Webinar


March 14
9:00 - 11:00 a.m.

CPE Credits



PICPA Member: $79 | Nonmember: $104

 More Information

Course No.
Management experience helpful


Understand three types of market analysis that can help make your business more profitable.


Topics discussed

  • Take product analysis beyond net margin and volume pricing
  • Analyze business offerings for more effective bundling or promotional advantage
  • Discuss how internal efficiency factors influence profitability
  • Gain better insights into how to classify offerings as core, value-added or for potential elimination
  • Identify key factors that could shift your market segment priorities
  • Justify the decision to shift your priority to more profitable customers
  • Identify geographic pockets for competitive advantage and better strategic decisions
  • Cases and Group Discussion

This seminar includes six studies and analysis activities to guide this application into your business.


Sherre L. DeMao, CGS, is the founder and CEO of BizGrowth, Inc., a full-service operational, marketing and strategy consulting firm that specializes in working with entrepreneurial enterprises.  She is the author of Me, Myself & Inc., a book that encourages readers to shift from the guilt-ridden Work/Life Balance mindset to a more effective Life Synergy approach to working and being. Her Me, Myself & Inc. concept is also featured in the university textbook, Smart Start-Up Management. Her next book, The Profitability Quotient, is expected to be released globally in 2018