3 Market Analysis Priorities to Drive Profitability Webinar
Mar 14 9:00 - 11:00 a.m.
Online
2-Other CPE Credits
Understand three types of market analysis that can help make your business more profitable. Highlights
Topics discussed
Take product analysis beyond net margin and volume pricing
Analyze business offerings for more effective bundling or promotional advantage
Discuss how internal efficiency factors influence profitability
Gain better insights into how to classify offerings as core, value-added or for potential elimination
Identify key factors that could shift your market segment priorities
Justify the decision to shift your priority to more profitable customers
Identify geographic pockets for competitive advantage and better strategic decisions
Cases and Group Discussion
This seminar includes six studies and analysis activities to guide this application into your business.
Registration
PICPA Member: $79 Nonmember: $104
More Information
Course No.
E3MAP1-031418
Level:
Intermediate
Prerequisites:
Management experience helpful
Speaker(s)
Sherre DeMao
CEO
BizGrowth Inc
Sherre
L. DeMao, CGS,
is the founder and CEO of BizGrowth, Inc., a full-service
operational, marketing and strategy consulting firm that specializes in working
with entrepreneurial enterprises. She is the author of Me, Myself & Inc.,
a book that encourages readers to shift from the guilt-ridden Work/Life Balance
mindset to a more effective Life Synergy approach to working and being. Her
Me, Myself &
Inc. concept is also featured in the university textbook,
Smart Start-Up
Management. Her next book, The Profitability
Quotient, is expected to be released globally in
2018