The Top Ten Business Myths Webinar

• Identify why so much of the conventional business wisdom is more conventional than actual wisdom.
• Determine how to overcome these myths and focus on what truly matters in your organization.
• Recognize the six transformational questions that will take your organization to the next level.
• Recall Peter Drucker’s Five Most Critical Questions for any organization.

• Growth for the sake of the growth is the ideology of the cancer cell.
• Effectiveness trumps efficiency.
• Ideas have more value than their mere execution.
• What determines value and how much customers are willing to pay?
• Is business a zero-sum game?