Marketing Mastery: Achieve Results Without Breaking the Bank

This program will teach you how to market your firm, your products and services, and yourself/your people like a master, by embracing 21st century PULL strategies and best practices. The age of broadcast-era PUSH marketing communications (TV, radio, telemarketing) no longer work. Learn to communicate with your clients, prospects, employees, vendors (all the stakeholders in the markets you compete in) to make emotional connections, gain trust, move customers up the lifetime value chain, and convert mercenary customers to loyalists then raving fans.
Highlights
*What Marketing is and isn't (you will be surprised) * Push vs. Pull marketing * Online is where it's at * Content is king * Explain why you/your firm/your people do what they do