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LinkedIn Profile Secrets for CPAs Webinar

CPE

When
Sept. 21
12:00 - 2:00 p.m.

CPE Credits
2-Other

Details

 Pricing

PICPA Member: $79 | Nonmember: $104


 More Information

Course No.
PRSLLPS2
Level
Basic
Prerequisites
None
Note
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from messenger@webex.com with the log-in information.

Description

Today's CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives:

After attending this presentation you will be able to...

  • Make immediate improvements to your LinkedIn profile
  • Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
  • Showcase your credentials, education, experience, and personal brand

Highlights

The major topics covered in this class include:

  • Effective branding and LinkedIn profile positioning for CPAs
  • Best practices and tips for each profile feature
  • Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
  • Sizzle elements: Your headshot, background banner, videos, and media
  • Essential LinkedIn settings and privacy for CPAs



Speaker(s)


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