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Rethinking Diversity (Leadership Conference)


CPE Credits



PICPA Member: $29 | Nonmember: $39

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Course No.

You will have up to 90 days after the date of purchase to complete the course and take the exam.


If you attended this session at the Leadership Conference on September 18, 2017, this course would be considered a duplicate and cannot be used towards your CPE requirement.

Time to kill? Earn CPE!

Hear Jina Etienne, CPA touch on the following:

  • Let's have an upside-down diversity discussion. Rather than focus on best practices for recruiting and maintaining diverse talent, let's work backward. We'll start by imagining a company that is vibrant, modern, savvy and growing. What does it look like? What are the company's values? Then, we'll explore the attributes of people who would want to be owners, clients and employees. As demographic shifts drive new and different client and employee expectations, firms must evolve into holistic workplaces that embrace those changes. Perhaps the best D&I strategy is as simple as re-defining you firm’s culture in these terms. The result might be a clearer sense of who you are as an organization and what strategies you need to find, hire and retain the talent that reflects the diversity of the communities where we work and the clients we serve.



Jina Etienne is a Prinical at Etienne Partners. She is the former President & CEO of the National Association of Black Accountants, Inc. (NABA). Before joining NABA, was Director – Taxation, Tax Ethics & Professional Standards, AICPA Tax Section at the AICPA. She was responsible for developing guidance related to tax ethics and practice standards and led the team that developed resources and practice aids to support the technical and practice management needs of members offering tax services. She joined the AICPA after 17-years in private practice. Jina was founder and managing member of a boutique CPA firm that offered small- and medium-sized businesses a wide range of accounting, tax and consulting services. Ms. Etienne started her career in public accounting over 28 years ago with Touche Ross (now Deloitte). She has authored numerous articles on small firm practice management and taxation matters, and has been a regularly featured speaker at conferences and webcasts on tax practice management and tax practitioner ethics. She has served as an adjunct accounting professor at American University in its MBA program and as a speaker/trainer for a national CPE provider. She lives in Silver Spring with her husband, two sons and her dog Coda.

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