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3 Market Analysis Priorities to Drive Profitability Webinar

CPE

When
Aug. 15
11:30 a.m. - 1:30 p.m.

CPE Credits
2-Other

Details

 Pricing

PICPA Member: $79 | Nonmember: $104


 More Information

Course No.
EE3MAP1
Level
Intermediate
Prerequisites
Management experience helpful

Description

If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit Sizing™ process involving three key types of market analysis areas: 1) Business offerings 2) Market segments 3) Geographic pockets. Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out-look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization’s promotional strategy, marketing concentration, price justification, operational decisions and cash flow. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

Topics discussed
  • Take product analysis beyond net margin and volume pricing
  • Analyze business offerings for more effective bundling or promotional advantage
  • Discuss how internal efficiency factors influence profitability
  • Gain better insights into how to classify offerings as core, value-added or for potential elimination
  • Identify key factors that could shift your market segment priorities
  • Justify the decision to shift your priority to more profitable customers
  • Identify geographic pockets for competitive advantage and better strategic decisions
  • Cases and Group Discussion
This seminar includes six studies and analysis activities to guide this application into your business.


Speaker(s)

Sherre L. DeMao, CGS, is the founder and CEO of BizGrowth, Inc., a full-service operational, marketing and strategy consulting firm that specializes in working with entrepreneurial enterprises.  She is the author of Me, Myself & Inc., a book that encourages readers to shift from the guilt-ridden Work/Life Balance mindset to a more effective Life Synergy approach to working and being. Her Me, Myself & Inc. concept is also featured in the university textbook, Smart Start-Up Management. Her next book, The Profitability Quotient, is expected to be released globally in 2018


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