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Communication Skills Webinar


Nov. 22
12:00 - 12:45 p.m.

CPE Credits
0 Credits



PICPA Member: $0 | Nonmember: $0

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Great communication in business can support your professional image and provide opportunities for advancement. Learn more about the different types of communication.

Non-verbal communication

  • Non-enhancing Gestures (head tilt, nodding, etc.)
  • Nervous gestures (clearing throat, checking watch, etc.)
  • Handshakes
  • Eye contact 
  • Posture
  • Appropriate business distance
  • Taking up too little space or too much space
  • General distinctions
  • Over personalizing space
  • Not taking lunch (working at desk VS building relationships)
  • Returning calls
  • Keeping commitments
  • Presence through Power posing
  • Amy Cuddy findings re: shifting physiology through body language

Interactions in the workplace

  • Running a great meeting
  • Setting an agenda
  • Timely
  • Handling difficult questions
  • Handling monopolization
  • How to wrap up and conclude

Attending a Meeting Protocol

  • How to make a positive impression
  • Being prepared to speak
  • Asking thoughtful questions 
  • Leaving early
  • Arriving late
  • Interrupting
  • Confrontation
  • Asking questions
  • Anchoring strategy

Verbal Communication

  • Matching pace of conversation
  • Pitch, tone, overall quality of voice (deeper voices command more attention-learning to use your distinct voice to your advantage)
  • Volume
  • Use of slang (regional terminology)
  • Acronyms (industry speak)
  • Filler words (like, um, you know)
  • Use of the pause
  • Silence as a tool
  • Ways to verbalize your skills and accomplishments without appearing arrogant
  • Avoiding credit deflection
  • Embracing praise
  • Questions or softened remarks VS definitive statements 


Jonna L. Martin is the President and Founder of AdvanceMe Associates, an image consulting and training firm. A respected professional with over 14 years of experience in the financial services industry, she specialized in trust and estate planning for high net worth clients at PNC Bank, Fleet Bank and Merrill Lynch prior to launching her firm in 2001. Having earned a Bachelor of Arts degree from Wellesley College in Wellesley, Massachusetts, she enhanced her professional training with certification courses at the International Image Institute in Toronto, Canada and Dominique Isbecque International in New York City. Jonna is the President of the National Association of Women Business Owners-(NAWBO) Greater Rochester Chapter. She is also a member of the New York National Speakers Association (NYNSA).

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