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CFO Series-Cost & Pricing Models: Creating an Effective Tool Webinar


Nov. 28
11:00 a.m. - 1:00 p.m.

CPE Credits



PICPA Member: $79 | Nonmember: $104

 More Information

Course No.
Knowledge of cost and pricing models
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from with the log-in information.


If sales increase, so should profits. Yet, the opposite result often leaves executive’s scratching their heads. When organizations work with inferior cost information, they make mistakes in four specific situations. Bad information causes sellers to overprice easy, high-volume work and underprice difficult, low-volume work. This session discusses how to use activity-based costing data to build accurate costing models that consider far more than just the labor and materials necessary to provide goods and services.

Learning Objectives:
After attending this presentation you will be able to...
  • Use accurate and effective cost models
  • Predict for profit with accuracy
  • Select accurate costing models


The major topics covered in this class include:

  • Building computer costing/pricing models & sub-models
  • The importance of volume-sensitive models
  • Your most important indirect costs
  • Using rate tables
  • Modeling - professional services job costs
  • Modeling - repetitive manufacturing
  • Why a return on sales may be an inferior way to plan for profit


John L. Daly, CPA, CMA, CPIM Executive Education/Chelsea, Michigan John Daly holds a BS from Denison University in Granville, Ohio and an MBA from the University of Michigan. He spent five years in Management Consulting with two national accounting and consulting firms before becoming Controller and then Vice President of Finance of an original equipment automotive parts manufacturer that saw six fold sales growth during his ten-year tenure. He has also been Chief Financial Officer of several other manufacturing companies and a large restaurant chain. He is the author of Pricing for Profitability: Activity-Based Pricing for Competitive Advantage published by John C. Wiley & Sons, and various professional articles. Mr. Daly currently has a management consulting practice that specializes in early-stage turnarounds and pricing strategy. He also performs interim CFO engagements and sits on the boards of several for-profit and not-for-profit organizations.

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