That'll Leave a Mark: Creating a Personal Brand Webinar

In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure. The importance of a personal brand can’t be overstated. This informative session helps you to create brand equity to become the “green apple". This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives:

After attending this presentation you will be able to...

• Recognize the importance of a personal brand 
• Identify how to create your personal brand

Highlights
The major topics that will be covered in this course include:

• Importance of having long-term focus
• Definition of a personal brand
• Characteristics of a personal brand
• Definition and creation of brand equity
• Advantages of positive brand equity
• How to create brand equity