CPA Now

By Lori Braden

PICPA Vice President - Strategic Marketing

  • Management of an Accounting Practice Survey: Your Practice Building Measuring Tape

    The National MAP survey is the leading benchmarking study for CPA firms. The biannual report measures key practice management points and offers strategic insights. Because nearly 60 Pennsylvania firms participated in the 2016 survey, PICPA members have access the results.
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  • CPA License Requirement Countdown: Less than 30 Days to Earn 20

    The first year of the CPA biennial continuing education cycle is almost at a close. Have you completed your required 20 CPE credits yet?
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  • Say No to Irrelevant E-mails

    E-mail is an essential element of the PICPA marketing and communications plan, but we’re also keenly aware of how important it is to respect your inbox. Let’s make a deal. I’ll only send you e-mails about the topics you care about, but you need to tell me what you care about.
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  • Top 10 Gifts for CPAs

    You've worked hard in 2015! Share this list of top 10 gifts for CPAs with your family, friends, and clients just in time for the holidays.
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  • How CPAs Can Combat the Financial Literacy Crisis

    Teens are out of touch with certain financial realities. According to a Charles Schwab survey, 59% expect to out-earn their parents, and 77% consider themselves financially savvy. Yet only 43% can balance a checkbook and only 32% know how credit card interest and fees work. This is not their fault; it’s ours.
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  • Unimpressed by “Strides” in Diversity in Accounting

    Ethnic minorities comprise 14 percent of the accounting profession. The number in 2013? 25 percent. And the number in 2011? 20 percent. This is not progress. Learn more about PICPA's efforts to increase diversity on CPA Now.
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  • My CPA Is Better than Your H&R Block Preparer and Your Intuit Software

    Certified public accountants (CPAs) are highly trained, licensed professionals available all year long to help individuals and businesses meet their financial goals. CPAs support clients well beyond tax season. It’s not merely a transactional relationship.
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  • Three No-Cost Marketing Tips for CPAs

    Boosting your brand capital doesn’t always require a marketing blitz. When you put your clients first, they will often respond in kind.
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  • Paper or Electronic, Make Your Holiday Cards Meaningful

    A successful holiday card, paper or electronic, should be personal, original, and thoughtful. Whether paper or electronic, your card should be based on what your brand stands for and what you value as an organization.
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  • Winning Strategies for Managing an Accounting Practice

    The 21-day Tour de France cycling race covers nearly 2,300 miles through four countries. Along each stage, the teams look at vital indicators and incorporate the findings into their race strategy. Similarly, accounting firms across the country are evaluating their teams this summer by taking part in the 2014 Management of an Accounting Practice (MAP) survey.
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  • What Does a CPA Do?

    The question “what does a CPA do” ranks third in driving web traffic to www.picpa.org. Since January 2014, nearly 5,000 people typed “what does a cpa do” into Google, Bing, Yahoo, and other search engines before finding their way to our site. So, what does a CPA do?
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  • CPE Requirements and License Renewals for PA CPAs

    As the CPA reporting deadline approaches, you’re meeting filing deadlines and reminding clients to save paperwork at the same time that you must complete your CPE requirements and renew your CPA license.
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  • Confessions of an E-mail Marketer

    Maybe you don’t open PICPA e-mails anymore. Or maybe you’ve gone as far as opening a special junk PICPA e-mail account. It’s time you start sharing some of the responsibility in this e-mail relationship we have going.
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  • Outsmart the Enemy in the Talent War

    The stakes are high and the talent pool is small. Big 4 firms have recruiting staff that blanket the country in search of the best. They offer experience and salaries that most regional and local firms can’t match, which leaves the smaller organizations at a distinct disadvantage.
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  • Archie Bunker, Diversity Champion

    PICPA’s Diversity Committee knew they were tackling an uncomfortable and challenging topic when they set out to research and write a paper on the business imperative for minority hiring. These discussions may make some feel uncomfortable, but to progress, we must be honest about the past and present.
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  • Stop Talking and Start Changing

    The Philadelphia Business Journal recently published a special report, "The Quest for Diversity: Accounting Lags Behind" that discusses how the profession’s poor performance trails others in recruiting minorities. Are you rolling your eyes yet? I’ve been to enough Diversity Committee meetings to guess that you probably are.
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  • Do You Know a Brick Pointer?

    Word of mouth marketing is one of the most powerful ways to gain new business—whether you’re a sole practitioner, at a local or regional firm, or if you’re in general industry. Everybody wants the inside scoop on who will give us the best work at the best price.
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  • I Hear You Have Quite the Reputation

    Your brand is an intangible asset that can significantly influence your balance sheet. It permeates every facet of your operations. It’s the promise you make to your customers and clients and how you deliver on that promise.
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