CPA Now

By Maureen Renzi

PICPA Vice President - Communications

  • Top 10 Tax Questions of Homeowners

    Owning a home is one of the single greatest financial resources for many people. In fact, home ownership generates some of the most popular questions for users of PICPA’s Ask a CPA service.
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  • A Confusing Tax Season Needs CPA Guidance

    PICPA goals include providing consumers with valuable resources for both current and future tax issues and positioning CPAs as the most reliable resource for tax issues. To maintain our resources throughout tax season, we hope to increase our CPA Voice members.
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  • PICPA Resources to Enhance Your Practice in the Digital Age

    Have you looked at your firm's website lately and evaluated it from the perspective of a potential client? What does it say about your firm and the services you offer? Many members recognize that developing a robust firm website with fresh content takes time and money. The PICPA has your back.
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  • Facebook Advertising for Good, Not Evil

    Do you understand how Russian entities spread their influence through Facebook advertising? At the PICPA, we understand. In fact, we employ some of the same tactics.
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  • Trusting That Work Gets Done Doesn’t Mean You Have to See People Working

    It has always intrigued me that many CPAs in public accounting do not support work-from-home policies. Why would that be? I have found that what often concerns CPAs is probably not something they need to worry about, and that there are two things CPAs should address regarding working from home that are ignored by most.
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  • Will Technology Be the Demise of Accounting or Open Up Opportunities?

    Many “emerging technologies” have already emerged, and the accounting profession may be poised to benefit from many of these changes.
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  • PICPA Annual Convention Gathers for Business and Family Fun at Disney

    The 120th PICPA Annual Convention is in the books. Members reviewed accomplishments, participated in discussions on where the profession is headed, and supported the annual change of leadership, all while experiencing that special Disney magic.
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  • PICPA’s Mother’s Day Gift

    The PICPA Women’s Leadership Conference is charged with positive energy and support. There’s a type of “sisterhood” that you get when the speakers place an emphasis on how current issues uniquely affect women. Attendance is a gift ... a Mother's Day gift, in fact.
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  • CPAs Provide Advice on Managing Your Money

    By not managing your money, you are avoiding financial security. April is Financial Literacy Month, and the PICPA wants managing money to be a task that you don’t avoid.
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  • Podcasts for CPAs and Other Cool Kids

    CPAs who are looking for podcasts to stay current on professional and technical trends can turn to PICPA's CPA Conversations. If you haven't tried podcasts, you are missing out on a favorite information option that is growing and growing.
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  • The 2017 Tax Season Final Stretch: Refunds, Extensions, and Looking Forward

    When it comes to taxes, there are many different types of filers: early starters, procrastinators, among others. Regardless of which one you might be, members of the Pennsylvania Institute of CPAs have identified tax issues and resources that can help you.
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  • PICPA Members Talk Tax Reform and More with U.S. Sen. Bob Casey

    When U.S. Sen. Bob Casey (D) came back to Pennsylvania during the February recess, he wanted to talk to CPAs about the accounting industry and the business climate. On Feb. 24 he sat down with seven PICPA members to talk tax reform, IRS funding, and more.
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  • Silent Tax Returns, Chatty CPAs

    Every tax season presents its own unique challenges, so CPAs entered this season recognizing that there would be planning difficulties because of the uncertainty of future tax laws. Even with PICPA's many tax resources, nobody anticipated the "silent tax return."
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  • Filing Taxes Is More Than Plug and Play

    If you want to take full advantage of all the tax breaks available, you need to understand that tax planning is more than plugging numbers into a form. Big life changes can often trigger the need for a professional to do your taxes.
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  • Last Call for “Women to Watch” Nominations

    Considering a nomination for the Women to Watch program? You may have a few questions. Here are the answers to the top three questions we’ve been fielding. Hurry, though! Time is running out.
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  • Why Aren’t Women Better Represented in Leadership Roles?

    Ten or 15 years ago, businesses were developing inclusion programs to attract women into the accounting profession. There has been some success: more than 50 percent of accounting grads were women for many years. But those additional young professional women didn’t translate into growth in the number of women holding leadership roles.
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  • Time to Pick Up a Good Book for 2017

    If this is the year you want to advance in your career or challenge your professional growth, a good book is great place to start. Here are a few suggestions for your 2017 reading list.
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  • Don’t Miss Out on Personal Financial Planning Opportunities

    The PICPA’s Personal Financial Planning Committee has been addressing the importance of PFP as a growth opportunity for many years. The surge in interest in personal financial planning has inspired new programs at the PICPA.
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  • CPAs on a Mission to Prevent Elder Financial Abuse

    Many CPAs in personal financial planning or forensic accounting can share war stories about clients or neighbors who have been taken advantage of, not only by strangers but also by family and friends. CPAs are in a position to spot potential fraud perpetrated on their clients, and the PICPA is developing resources to help identify early warning signs of elder fraud.
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  • Data Analytics: Forcing CPAs to Be Innovative or Irrelevant

    The time has passed when CPAs could mull over the potential of using historical financial data to help map future growth. It’s time to embrace technology and start digging into the data to uncover opportunities.
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