CPA Now

By Maureen Renzi

PICPA Vice President - Communications

  • What CPAs Can Learn from the Pope

    I don’t know about you, but when I first heard that the pope had resigned, I was waiting for the punch line. By now, we know it wasn’t a joke. The white smoke confirmed that there is a new leader of the Catholic Church. How does that relate to accounting? Change. Succession planning. Diversity.
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  • Turbo Tax and H&R Block Battle about Truthful Advertising

    With TurboTax and H&R Block fighting, CPAs are coming out on top.
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  • CPAs Are the Go-To Resource for Reporters

    The PICPA broke a record in 2013 on Jan. 17 and I’m ready to celebrate! We fielded our 100th media call since the beginning of our fiscal year on May 1.
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  • The Mobile You

    Happy New Year! It’s 2013, and that means we are just two short years away from fulfilling the prediction that mobile will dominate the World Wide Web. Looking forward to this trend, the PICPA launched a mobile site in early December. A brief explanation of the content can be found on our website.
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  • Don’t Let the Fiscal Cliff Send You Over the Edge

    Your clients have questions. Forms are delayed. Rumors abound. A reliable resource is the best way for you to keep track of the changes. The PICPA, through an agreement with CCH, has made significant technical tax resources available to help you get through this year.
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  • CPAs Know Business and They Predict It’s Not Going to Be Great in 2013

    We know you know business. One of PICPA’s goals is to let others know how much you know. That’s what the CPA Poll is about. The PICPA partnered with the New Jersey Society of CPAs to poll partners, shareholders, presidents, CEOs, and CFOs about their thoughts on doing business in their respective state and what their predictions were for revenue and job growth.
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  • Lame Duck n’ Cover Doesn’t Work When Falling Off a Cliff

    The election is over, but it’s no time for legislators to relax or lick their wounds. The lame duck session must get to work to prevent the economy from tumbling over the “fiscal cliff.” An uncertainty in the tax laws and steep government spending cuts – called the fiscal cliff – make tax planning for businesses and consumers a harrowing challenge. CPAs have ideas worth sharing with clients and the general public.
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  • Is PICPA’s Print Magazine Dead?

    We launched our first app. This means you can now download the Pennsylvania CPA Journal to iPads, iPhones, and Android devices, and soon it will be available for KindleFire too. Does that mean the print version is dead? No, the print version of the Pennsylvania CPA Journal is not dead, but you now have more choices.
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  • Good Bye Summer

    Thought, as much as I hate to see summer end, there always is a certain air of excitement in the back-to-school atmosphere. Sure, days get more regimented and there’s the dreaded homework with the little ones, but it’s also a time for new beginnings and new opportunities. The coming year is suddenly a blank page in your brand-new copybook.
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  • Celebrating Financial Independence in the Cradle of Liberty

    What better way for CPAs to celebrate the lessons of July 4th than to promote financial independence? Twenty-two PICPA members conducted their fourth annual Philadelphia Youth Network (PYN) program on July 6, teaching more than 500 high school students to “pay yourself first.” It was an amazing way to end this holiday week.
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  • If You’re Blocking YouTube, It Could Be Your Loss

    I challenge you to think about what YouTube can offer you. Are you blocking your staff and yourself from free, informational videos that support success? Here are some ideas on how to use these videos:
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  • S’Mores Time: PICPA Lessons Learned Around the Fire Pit

    Just getting back from another great PICPA Annual Meeting. This year the program was held at the Omni Resort in Bedford Springs. Our Annual Meeting is truly a special event. The camaraderie and excitement is palpable as people check in.
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  • Moms Making It Work

    have to say, I don’t envy today’s young moms. It’s hard to do it all. You have to be the master multi-tasker. On this Mother’s Day, I’m challenging moms to stop multitasking for a few moments every day, and here’s why.
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  • It’s Tax Season, Don’t Bother Me

    It never ceases to amaze me though, that we continue to get members to step up to the plate for media interviews, phone banks, and other tax assistance programs, regardless of the time of year. I could understand if our call for volunteers elicited a few, “It’s tax season, don’t bother me” responses, but luckily, that’s not how 40 members responded who helped us fill volunteer requests so far this tax season.
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  • Are you Connected to the Connected Generation?

    As a communicator, I’ve done a fair amount of research on intergenerational issues. I know lots about the traits of the boomers and generation X’s and Y’s. I won’t say it keeps me up at night, but I have wondered how the next generation will be coined?
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  • It’s Sadie Hawkins Day! Ladies First

    Today, woman are leaders in many fields, and accounting is no exception. On many campuses, the number of women accounting majors is greater than male accounting majors.
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  • CPAs Unscripted

    Beyond the personality of the CPA, the video demonstrates CPAs’ concern for the success of their clients. Time after time, CPAs talked more about what they offer beyond the answers on a tax return. It was clear that they would work with their fantasy clients, just like their real clients, to learn what their clients’ goals and hopes are and to develop plans to help them reach those goals.
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  • “Talkies” Teach Us about Social Media

    I recently went to see The Artist. For those of you who are not familiar with the plot, it’s a movie about a silent movie star in the 1920s who refuses to adjust to the new “talkie” technology. I think we can all predict the conflict for this actor. As I watched the movie, I kept thinking about the revolutionary changes that are happening today, and how they will help CPAs, and the PICPA, succeed.
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  • Don’t Be Fooled by the Allure of Apps

    I just got back from a meeting with my fellow communications professionals from state CPA societies. A big topic for state societies – as well as the rest of the world – is how to fit mobile into a company’s communications and marketing strategy.
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