CPA Now

Careers & Lifestyle

  • Active Participation, Outstanding Growth Opportunities

    Giving back is not just becoming a nominal member of a committee or organization to build one’s résumé, but rather to be actively involved through contributions of one’s time and talents. Find out one member's story about what he has brought to the PICPA and what he has received in turn.
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  • The Five C’s of Success

    Do you know the foundation of defining success at the core level? Find out here how the Five C’s lay the foundation for our house of our success.
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  • Just Move the Milk

    Why do women make up such a small percentage of directors or trustees? And why has the number barely moved in the past 30 years? The reasons and the solutions are multifaceted, but be assured that there are solutions.
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  • Seven Strategies for Taming Your Inner Critic

    Have you ever heard the voice in your head that is yelling you can’t, you shouldn’t, or you shouldn’t have? That voice may preventing us from feeling fulfilled and satisfied from our accomplishments. Learn how to quiet the voice of our inner critic.
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  • Accomplished Woman CPA Shows the Way to the Top

    It’s hard to win the trust and confidence of people who think and act differently than you, but if you want to be a leader, it’s critical to figure out how to do it.
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  • Taking Control Starts with a Question

    A "part-time" role doesn't have to get in the way of success. But you'll never know unless you ask.
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  • Work-at-Home: A Checklist for Success

    Companies see an increase in attendance and reduction in attrition when employees are given the option to telecommute. So how do you decide if it’s right for you or your company, and how can you succeed at working from home?
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  • Women’s Options Are Our Great Achievement

    Was life easier for women two or three generations back, when the choices they faced were much more limited? Maybe, but would you trade away the spectrum of choices women have today?
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  • My 7 Principles for Success

    Women professionals are inundated by demands on their time. Through it all, try to focus on achieving more of a demands “integration” than a “balance.” Here are seven tips for the rising woman professional.
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  • New Year: It’s All about You

    Rather than list suggestions for resolutions, here are three ways to assist keeping those you have already chosen.
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  • Top 10 Gifts for CPAs

    You've worked hard in 2015! Share this list of top 10 gifts for CPAs with your family, friends, and clients just in time for the holidays.
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  • Accounting and the Rise and Fall of Nations

    Looking for the perfect holiday gift for the CPA in your life? Pick up a copy of The Reckoning: Financial Accountability and the Rise and Fall of Nations by Jacob Soll. It hit bookstores a little over a year ago, but, surprisingly, many accountants are not familiar with it.
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  • Benefits That Matter: CPAs Weigh in on What Keeps Them Happy

    Of course time and money are important to all employees, so we spent time talking about how firms can differentiate themselves and attract and retain the best employees to their firms.
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  • Top 10 Characteristics of Emerging Leaders

    The future success of public accounting firms is contingent on identifying their rising stars. Use this list to identify the future leaders in public accounting.
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  • 3 Ways Busy Professionals Can Live a More Active Lifestyle

    Creating your own fit lifestyle, taking baby steps along the way, and celebrating each step are all part of living a fit life.
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  • Are You Managing Change?

    Instead of just letting change happen and take its course, which could cause undue stress and not achieve the results you’re committed to, consider these four tips for managing change.
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  • 3 Ways to Take Care of Yourself After Busy Season

    For busy professionals, self-care seems to be the first thing that goes out the window, especially for women. When we are busy working, caring for our families, and keeping the home running, taking time for ourselves seems impossible.
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  • Biggest Workplace Trend for Women in Leadership Roles

    Lots of women are speaking out about authenticity and pushing for it. The idea is that women shouldn’t try to adopt leadership traits that are not innate in order to succeed. That’s not to say you shouldn’t be firm, even if your inclination is to be a peacekeeper; it’s that women don’t need to act like men to be effective leaders.
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  • Using Social Media to Supercharge Business Marketing

    To be successful in public accounting, you have to move away from seeing social media as “another thing to do.” In today’s social-focused world, there is no excuse for not managing your online reputation. You have the opportunity and responsibility to create an online brand and to take control of your digital identity. We live in a world of “I’ll Google it,” so if you don’t take control of the information people find, someone else will. The following tips will help you focus on building and using an online professional brand in the business world.
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  • Three No-Cost Marketing Tips for CPAs

    Boosting your brand capital doesn’t always require a marketing blitz. When you put your clients first, they will often respond in kind.
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