CPA Now

Careers & Lifestyle

  • Paper or Electronic, Make Your Holiday Cards Meaningful

    A successful holiday card, paper or electronic, should be personal, original, and thoughtful. Whether paper or electronic, your card should be based on what your brand stands for and what you value as an organization.
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  • Generation Y Isn’t So Different from the Rest of Us

    The more I read about the tendencies of Millennials, the more I find that their needs and preferences are not so different from those of my colleagues across all generations. Perhaps the accommodations we think we have to make for this group are actually considerations that will benefit the entire team.
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  • It’s September, Reruns Are Over!

    I always think of September as the beginning of the PICPA year. Everyone seems refocused after enjoying some vacation during the lazy, hazy days of summer, and calendars start to tighten up.
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  • Only You Can Redefine CPA Firm Partnership

    Firms are looking to change the culture and alter their demands in order to keep the most talented individuals who can someday step into the partner’s shoes. If you are smart enough and driven enough to redefine the role of firm partner if given the chance, there are some steps you should take to see how to move up the partnership ladder.
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  • CPE for CPAs: Learning How to Learn

    Licensed CPAs in Pennsylvania are required by the Pennsylvania State Board of Accountancy to obtain 80 hours of continuing education every two years. Unfortunately, too many CPAs gather the required minimum of 20 hours of education in one year and then jam the remaining hours needed in the reporting year.
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  • Reflections on a PICPA Chapter Annual Meeting

    I believe establishing connections adds a deeper level of significance to one’s professional and personal growth. When our recruiting manager called and offered me the opportunity to network at the PICPA Greater Philadelphia Chapter Annual Meeting, I was ecstatic.
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  • Belong – Grow – Achieve: Much More Than a Tagline

    A few weeks ago I had the privilege of addressing more than 100 students and recent graduates at the PICPA Leadership Academy. The program provides outstanding networking opportunities and training to enhance professional skills critical to starting a career on the fast track.
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  • Are You Surrendering a Competitive Advantage?

    Top-performing accounting students with a desire to be successful in public accounting create a master plan that maps out the best path to take to fulfill all CPA Exam prerequisites by the time they begin full-time employment at a public accounting firm.
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  • The Unexpected Opportunities of Volunteering

    I have always believed that it was important for CPAs – and all professionals – to play a greater role in our communities. No one knows better than a CPA how client work can be all-consuming, but as the CEO of ParenteBeard, I have encouraged our team members to seek volunteer opportunities outside of the office because it opens up opportunities that we never imagined.
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  • When Work Knocks You Off Your Fitness Routine, Small Steps Can Get You Going Again

    I know it’s busy season, and your intention of taking care of you, may have slipped a little, or maybe a lot. What can you do to get back on track? Ultimately it comes down to one question: How important is it to you?
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  • The 10 Steps of a CPA during Tax Season

    Humorous tale of the challenges of tax season for CPAs.
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  • The Top Three Healthy Habits Every Accountant Should Practice

    Successful people and successful businesses follow good business habits. But what about good personal habits? Only when we are at our physical best can we truly be the best in our professional roles. For CPAs, being at your best is especially important during busy times of year. Before we take care of our clients, our bosses, our team members, and our families, let’s first take care of ourselves.
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  • Surviving Your First Tax Season: Tips for New Associates

    Public accounting can be challenging, but it can also be extremely rewarding, especially during tax season. New associates may have trouble looking past the long hours and the deadlines to realize the amazing opportunity that is in front of them. I am about to begin my eighth tax season in public accounting, and I can honestly say that I am not dreading it; I am looking forward to it! What follows are a few pieces of advice for not only surviving, but thriving during tax season.
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  • Have You High-Fived Your Staff Lately?

    Employee appreciation day is an admirable tradition that we have, and is one that has always made me proud to work here. So, if you have the opportunity today – and maybe every day after today – take the time to say thank you to someone who you work with.
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  • If It Is March, This Must Be Madness!

    There are 22 days left to file tax returns. This can be viewed many different ways, depending upon how your busy season is going. Many members I have spoken to this season were frustrated by the delays at the beginning due to “fiscal cliff” negotiations in Washington, D.C., and the timing of subsequent legislation.
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  • What Do Your Clients and Employers Think about You?

    The exposure you receive in Pennsylvania continues to result in favorable trends within branding studies of the CPA credential. AICPA measures the strength of the reputation of CPAs every three years, and the 2012 results show CPAs ranked second (only behind physicians) as the profession with the most positive perception.
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  • A Time to Give

    There’s something special to be said about giving of yourself and expecting nothing in return. There is a tremendous warmth one receives in return for giving time. It is unexpected and is worth more than any dollar amount that I can ever give.
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  • Living Tomorrow Before Today

    I’m not really sure when we lost the notion, but there was a time when technology was supposed to make our lives more efficient. It doesn’t seem as if it has.
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  • Work to Play – What Is Your Next Great Destination?

    Work to play, an important concept for everyone who is employed. It is important to take time to recharge your batteries, and remember that work-life balance is critical to helping you achieve success in whatever career you have chosen.
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  • Moms Making It Work

    have to say, I don’t envy today’s young moms. It’s hard to do it all. You have to be the master multi-tasker. On this Mother’s Day, I’m challenging moms to stop multitasking for a few moments every day, and here’s why.
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