CPA Now

PICPA Initiatives

  • Silent Tax Returns, Chatty CPAs

    Every tax season presents its own unique challenges, so CPAs entered this season recognizing that there would be planning difficulties because of the uncertainty of future tax laws. Even with PICPA's many tax resources, nobody anticipated the "silent tax return."
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  • Last Call for “Women to Watch” Nominations

    Considering a nomination for the Women to Watch program? You may have a few questions. Here are the answers to the top three questions we’ve been fielding. Hurry, though! Time is running out.
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  • Tax Amnesty Updates and New Tax Season Resources: What You May Have Missed in December

    The holiday season was busy, so we understand if you didn't get to check in with the PICPA website as often as usual. Review the most sought-after PICPA web pages of the past month, and see what you could have missed.
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  • Why Aren’t Women Better Represented in Leadership Roles?

    Ten or 15 years ago, businesses were developing inclusion programs to attract women into the accounting profession. There has been some success: more than 50 percent of accounting grads were women for many years. But those additional young professional women didn’t translate into growth in the number of women holding leadership roles.
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  • CPA Connections Are Invaluable … And Now Easier than Ever

    I know I often use my own network of CPAs as a sounding board for technical and business questions. To bring our members this value of interconnectedness, we’ve just launched a new digital option to grow your network: a robust discussion forum platform called PICPA Connect.
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  • Don’t Miss Out on Personal Financial Planning Opportunities

    The PICPA’s Personal Financial Planning Committee has been addressing the importance of PFP as a growth opportunity for many years. The surge in interest in personal financial planning has inspired new programs at the PICPA.
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  • CPAs on a Mission to Prevent Elder Financial Abuse

    Many CPAs in personal financial planning or forensic accounting can share war stories about clients or neighbors who have been taken advantage of, not only by strangers but also by family and friends. CPAs are in a position to spot potential fraud perpetrated on their clients, and the PICPA is developing resources to help identify early warning signs of elder fraud.
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  • Data Analytics: Forcing CPAs to Be Innovative or Irrelevant

    The time has passed when CPAs could mull over the potential of using historical financial data to help map future growth. It’s time to embrace technology and start digging into the data to uncover opportunities.
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  • In Search of More Thought Leaders

    When PICPA Council met on Sept. 20, 2016, to discuss the work done by our five strategic task forces and to make plans for the future, the room was filled with new ideas and opportunities for the PICPA. So much, in fact, that we identified three new volunteer opportunities.
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  • Raising the Volume on CPAs’ Community Service

    CPAs quietly provide community service all year long. Our CPA Week of Service initiative is where we at the PICPA not-so-quietly celebrate what CPAs do all year long.
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  • Volunteering Helps Us All Grow

    Having engaged volunteers, both students and professionals, is an amazing thing. For one, informal networking opportunities arise among students, associates, and partners as we all roll up our sleeves to work side-by-side bettering our community.
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  • PICPA Continues Efforts to Ease Burden of DOL Overtime Rule

    The PICPA is working at both the federal and state levels to soften the blow of the U.S. Department of Labor’s (DOL) overtime rule that will take effect later this year. Find out where we are working for you.
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  • Seeing Volunteering in a Whole New Light

    As PICPA members, we should all offer to give back some of our valuable time. I encourage readers to volunteer for an event in your local chapter, like I did last year at the Reading Bike Hub.
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  • Improving CPAs’ Digital Profile

    Ever Google yourself? Were you disappointed that you didn’t come up in the search? If you don’t care, you should because potential clients will care if your competitors appear in a search and you don't. Find out how to increase your digital presence.
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  • Listen Up! Podcasts for CPAs

    CPAs who are looking for podcasts to stay current on professional and technical trends can now turn to the PICPA podcast series, CPA Conversations. The PICPA continually strives to give its members choices on how to get their information, and podcasts are an option that is growing in popularity.
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  • PICPA’s Annual Convention: Members Are Ready Now, as Always, to Propel the Profession into the Future

    At PICPA's 119th Annual Convention, as I was listening to a professional issues update, I wondered what members were talking about at the first convention. I’m sure it was about adapting to change. CPAs and the PICPA have always encountered change, and have evolved over the years to identify new opportunities.
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  • Say No to Irrelevant E-mails

    E-mail is an essential element of the PICPA marketing and communications plan, but we’re also keenly aware of how important it is to respect your inbox. Let’s make a deal. I’ll only send you e-mails about the topics you care about, but you need to tell me what you care about.
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  • Five Things a CPA Visionary Should Be Thinking About

    Look around. Can you spot the changes we need to incorporate as CPA leaders? All of us must lift up our heads from the everyday challenges of servicing our clients and our companies and be the profession’s visionaries.
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  • Corporate Finance Is Changing, and You Can Help PICPA Members Stay Ahead

    Are you a PICPA member working in a corporate finance or accounting role? If so, PICPA's new corporate finance cabinet of members from businesses across Pennsylvania want you!
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  • Cyber Threats Are Real and Can Be Devastating: Are You Prepared?

    Now is a good time to take stock of all of the personally identifiable information in your firm’s possession and focus on addressing the risks posed by a potential cybersecurity breach. To help ease the burden of dealing with these complex areas, the PICPA has developed a cybersecurity threat management program.
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