Pricing on Purpose: The Eight Steps to Implementing Value Pricing Webinar

• Having the value conversation with clients.
• Pricing the customer, not the services.
• Developing, pricing and presenting options.
• Fixed-price agreements, pricing objections, project management, change requests, change orders and pricing after action reviews.

• First and second law of pricing and how they influence your pricing decisions.
• How the anchoring and framing effects influence pricing.
• What and how people buy.
• Handling price objections.
• Proper project management.
• Facilitating a pricing after action review.
• Importance of price psychology and emotions.
• Why your firm should offer a value guarantee.
• How hourly billing is a suboptimal pricing strategy.