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CPA Conversations

  • Optimize Your LinkedIn Experience

    Social media can be a powerful tool for CPAs. LinkedIn, for example, has the potential to showcase CPAs as trusted professionals in their field. Therefore, you shouldn’t limit it to being a digital representation of a résumé. Optimize its use to help you gain connections and draw business. CPA Conversations recently spoke with Donna Serdula, founder and president of Vision Board Media and author of LinkedIn Profile Optimization for Dummies, about how to make LinkedIn work for CPAs.
  • Local Pa. Tax Collection Still Needs Work

    Act 32 of 2008 helped fix the local tax collection system in Pennsylvania, but some unintended consequences arose from the law. David Caplan, CPA, is a sole practitioner in Lafayette Hill, Pa., and a PICPA member who has advocated passionately for corrections to be made to ensure greater efficiency. He explains what’s needed in this episode. Learn more about Act 32 and its potential amendments at
Member Spotlight

Keith R. Hoffman - Reading Chapter President

RD-Keith-R.-Hoffman_230x230Keith is a senior manager at Herbein + Company, Inc in Wyomissing, Pa. He specializes in tax and small business and divorce work. In addition to his volunteer service with the PICPA, Keith is a Finance Committee member at Opportunity House and a member of the Greater Reading Young Professionals. Join Keith and the Reading chapter at an upcoming summer event.

View All 2017-18 Reading Chapter Leadership

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