CPA Now

  • Meg Killian, VP Member Relations

    Your 2019 PICPA Renewal Guide

    The PICPA has been busy this past year making improvements to our CPE experience, adding lots of news and information content, and creating more ways to connect with your peers. As you renew your membership this year, make sure you are aware of, and are taking advantage of, your many PICPA benefits.
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  • Amy Franko

    Build a Better Book of Business through Modern Business Development

    To succeed in the new client economy, you need to become a modern business developer. Modern business developers exhibit five key capabilities that set them apart: agility, entrepreneurship, a holistic view, social awareness, and ambassador skills.
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CPA Conversations

  • Artificial Intelligence: Accounting Profession Must Prepare for Impact

    In a preview of the feature he coauthored with John Alarcon and Cory Ng in the upcoming digital-only special edition of the Pennsylvania CPA Journal, Accounting and Technology: PICPA’s Guide to an Evolving Profession, Troy Fine, manager, risk advisory services, for Schneider Downs & Co. Inc. in Pittsburgh, discusses artificial intelligence and machine learning. He shares how we use it in everyday life, the conveniences it can bring to the accounting workplace, and steps CPAs will have to take to remain relevant in an increasingly technological workplace.
  • Not Just Data: Leverage Cloud Computing for Hiring and Retention

    Most have long been aware of the benefits cloud computing in the area of data storage. But are you familiar with the positive effect it can have on hiring and retention. To bring these aspects to light, close management software provider FloQast delivered Cloud Technology Advances the Accounting Profession: A Survey of Accounting and Finance Professionals. Mike Whitmire, in fact, discusses the report in the upcoming digital-only Pennsylvania CPA Journal special edition, Accounting and Technology: PICPA’s Guide to an Evolving Profession, which will be released April 25. In this podcast, Blake Oliver, director of product marketing for FloQast, goes deep into the HR benefits of cloud computing.
Member Spotlight

Mary Jeanne Welsh, CPA, PhD – Guest, Deep Dive

Jeannie WelshMary Jeanne Welsh, CPA, PhD, is professor emeritus at La Salle University. Previewing the upcoming digital-only special edition of the Pennsylvania CPA Journal, Welsh discusses social media benefits and pitfalls for both employers and employees in the Journal's latest Deep Dive episode

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