Back to Search

Influencers: What They Really Want and How to Get Unstuck Webinar


Sept. 24
12:30 - 1:30 p.m.

CPE Credits



PICPA Member: $49 | Nonmember: $74

 More Information

Course No.
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from with the log-in information.


One of the most powerful change tools is effective stakeholder management. While it does utilize communication capabilities, management involves so much more! Learn how to identify, assess, manage, and influence anyone who can make or break your change efforts so you can move your vision, programs, and projects forward. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives:

After attending this presentation you will be able to...

  • List the different types of stakeholders
  • Describe how to assess the influencing power of a stakeholder
  • Describe a method to learning what’s important to a stakeholder
  • Categorize stakeholders according to how they will be managed
  • Describe three tools to assess and manage stakeholders
  • List the influencing types
  • Identify the most successful influencing approach
  • List two ways to build trust with stakeholders
  • List 4 types of resistance and a technique to overcome each one
  • Describe two behaviors that can cause a stakeholder to withhold their support and how to manage


The major topics that will be covered in this class include:

  • Identifying the different types of stakeholders
  • How to assess the influencing power of each stakeholder
  • What is most important to stakeholders
  • Categorize stakeholders by how you will manage them
  • Practical tools to proactively manage stakeholders
  • Influencing types, the one that is most successful and how to build skills to master it
  • How to build trust with stakeholders
  • The types of resistance and how to overcome them proactively
  • What gets you stuck and how to get unstuck


You May Also Like

How to be a Change Leader Webinar
Oct. 20 | Webinar
Of all leadership competencies, leading change ranks as one of the top three leader skills of the future. As audit, risk management and governance are relied on more and more ...
Internal Customers: Winning from the Inside Out Webinar
Oct. 29 | Webinar
If you take care of your people, they will take care of your customers. It’s as simple as that. Who is YOUR internal customer? As organizations hyper-focus on customer-centric transformation, ...
Change Management in Times of Crisis Webinar
Nov. 16 | Webinar
During times of crisis, leaders and front-line employees typically have different priorities. These differences lead to misalignment and misunderstandings as the crisis brings continual shifting demands until the company can ...