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Growing Professionally in a Digital World

CPE

CPE Credits
1-Other

Details

 Pricing

PICPA Member: $0 | Nonmember: $39


 More Information

Course No.
ON-DEMAND
Level
Basic
Prerequisites
None

Description

 

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In a world where Google is the first level of introduction for potential clients, employers, and employees, CPAs need to have a digital presence. Developing a robust digital profile is key to being found in online searches and a driving element of CPAs planning to succeed and advance in their career. This interview between two communications pros will discuss the ins and outs of this digital environment and explore some tools that are easily accessible to help CPAs succeed.

Highlights

Understand how to elevate a professional digital profile
Identify tools and opportunities to expand reach in a digital environment
Select key action items to prominently position technical knowledge and expertise in a digital environment
Establish oneself as a thought leader in targeted areas of interest



Speaker(s)

Pat Buchanan is a marketing, communications & PR strategist for executives and organizations, specializing in work with CPAs. Her focus is on developing and cultivating personal professional advancement, mentoring, and business development. She is founder of PMB Marketing LLC in Media, Pa., and has 25 yearsā€™ experience as marketing director of a local public accounting firm in Greater Philadelphia.

Maureen A. Renzi, APR
Vice President of Communications
PICPA

Maureen A. Renzi is vice president-communications for the PICPA leading a communications team that provides members with technical updates through blogs, podcasts, and the Pennsylvania CPA Journal quarterly professional magazine. She also leads the public relations efforts to position CPAs as thought leaders to consumers and small business owners. She provides leadership development and public speaking training to members.


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