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Google Analytics for Accountants Webinar


Aug. 3
1:00 - 3:00 p.m.

CPE Credits



PICPA Member: $79 | Nonmember: $104

 More Information

Course No.
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from with the log-in information.


The course provides a concise overview of Google Analytics, a web analytics service offered by Google. This tool is the most widely used website statistics service in the world. The app can be used to track and report website traffic and better understand how your customers interact with your online content. While the service might appear intimidating at first, its core functions are relatively easy to master. Discover how to analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. The platform provides powerful insights that can have a real impact on your business and accounting operations. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives:

After attending this presentation you will be able to...

  • Explain the key features and capabilities of Google Analytics
  • Use the tool to see a complete picture of what’s working and what’s not on your website
  • Create robust dashboards and reports that can help you discover new insights


The major topics that will be covered in this class include:

  • Tool overview
  • Setting up a data stream
  • Dashboards
  • Custom reports and alerts
  • Realtime reporting
  • Audience insights
  • Acquisition metrics
  • Behavior tracking
  • Conversions and online goal-setting
  • Pulling it all together to guide and take action


Garrett Wasny, MA, CMC, CITP/FIBP is a professional development consultant to accountants, lawyers, engineers, doctors and executives worldwide.
He advises high-skill practitioners how to thrive in the digital age and unleash their online potential using productivity, search, mobile and social technologies.

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