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That’ll Leave a Mark: Creating a Personal Brand Webinar


July 1
11:30 a.m. - 1:30 p.m.

CPE Credits



PICPA Member: $79 | Nonmember: $104

 More Information

Course No.
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from with the log-in information.


In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure. The importance of a personal brand can’t be overstated. This informative session helps you to create brand equity to become the “green apple". This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives:

After attending this presentation you will be able to...

  • Recognize the importance of a personal brand 
  • Identify how to create your personal brand


The major topics that will be covered in this course include:
  • Importance of having long-term focus
  • Definition of a personal brand
  • Characteristics of a personal brand
  • Definition and creation of brand equity
  • Advantages of positive brand equity
  • How to create brand equity


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