Back to Search

That'll Leave a Mark: Creating a Personal Brand Webinar


May 14
4:00 - 6:00 p.m.

CPE Credits



PICPA Member: $79 | Nonmember: $104

 More Information

Course No.
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from with the log-in information.


In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure. The importance of a personal brand can’t be overstated. This informative session helps you to create brand equity to become the “green apple". This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives:

After attending this presentation you will be able to...

  • Recognize the importance of a personal brand 
  • Identify how to create your personal brand


The major topics that will be covered in this course include:
  • Importance of having long-term focus
  • Definition of a personal brand
  • Characteristics of a personal brand
  • Definition and creation of brand equity
  • Advantages of positive brand equity
  • How to create brand equity


You May Also Like

Firm of the Future Town Hall Webinar
July 21 | Webinar
Get Inside the Room Where it Happens Webinar
June 26 | Webinar
For decades CPA firms have sought to build business partnering relationships with clients. Relationships built on trust and adding value lead more often to referrals and cross-selling opportunities than transactional ...
Solidify Your Success: Powerful Personal Branding Webinar
June 28 | Webinar
Whether it is deliberate or not, you have a brand. Your brand includes how your coworkers perceive you. It is developed from how you look, talk, and act. Your brand ...