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CFO Series-Profitable Pricing Webinar

CPE

When
Feb. 4
11:00 a.m. - 1:00 p.m.

CPE Credits
2-A&A

Details

 Pricing

PICPA Member: $79 | Nonmember: $104


 More Information

Course No.
EEJDCPP2
Level
Intermediate
Prerequisites
Should be familiar with pricing
Note
This webinar is hosted by PICPA's partner, CPA Crossings, LLC. After registering, you will receive an email from messenger@webex.com with the log-in information.

Description

Three things can happen in pricing, and two of them are bad. Overpriced products are a missed opportunity, whereas underpriced products give away your products at a loss. When sales and accounting personnel fail to work together, the company risks becoming its industry's "dumb" competitor. Accountants involved in pricing can help the company understand the difference between "dog" and "gravy" opportunities with knowledge that directly translates into an improved profitability. You will leave this session understanding why the company with the best cost information wins!

Learning Objectives:

After attending this presentation you will be able to...

  • Determine how to improve profit through involvement with your organization's pricing process
  • Analyze the roles of value and cost in pricing
  • Choose opportunities to better understand cost information

Highlights

The major topics covered in this class include:

  • The roles of value and cost in pricing
  • How an organization can become a "dumb" competitor
  • Situations where organizations unintentionally sell at a loss
  • How accounting may be able to double the organization's profit



Speaker(s)

John L. Daly, CPA, CMA, CPIM Executive Education/Chelsea, Michigan John Daly holds a BS from Denison University in Granville, Ohio and an MBA from the University of Michigan. He spent five years in Management Consulting with two national accounting and consulting firms before becoming Controller and then Vice President of Finance of an original equipment automotive parts manufacturer that saw six fold sales growth during his ten-year tenure. He has also been Chief Financial Officer of several other manufacturing companies and a large restaurant chain. He is the author of Pricing for Profitability: Activity-Based Pricing for Competitive Advantage published by John C. Wiley & Sons, and various professional articles. Mr. Daly currently has a management consulting practice that specializes in early-stage turnarounds and pricing strategy. He also performs interim CFO engagements and sits on the boards of several for-profit and not-for-profit organizations.

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