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Empirical Consulting Town Hall

Dec 17
12:00 - 1:00 p.m.

Online

1.00-Other
CPE Credits

Driving business to your firm is becoming more difficult all the time. Our panel of branding and business leaders will take a dive into how to develop a brand that ultimately drives business.

In today's hyper-competitive business landscape, your brand is more than just a logo or a tagline—it's your most powerful asset for attracting, engaging, and converting high-value leads. Are you ready to transform your firm's approach from merely existing in the market to becoming the go-to solution that potential clients can't ignore? Join us for an exclusive, roundtable discussion where industry leaders and strategic marketing experts will dive deep into the art and science of creating a brand strategy that doesn't just speak to your audience, but compels them to take action. This is not another talk at you discussion —but rather an interactive conversation and an insights-driven session designed to equip you with actionable strategies that will redefine how you attract, nurture, and convert leads in an increasingly digital and discerning marketplace.


Key topics include:

- Building your brand identity, both externally and internally
- Creating a personal brand that supports your firm
- Differentiating yourself from your competitors
- Translating your brand into compelling content
- Knowing your target audience
- Developing a tone that resonates with your audiences
- The role of digital media including SEO and PPC 

Registration

PICPA Member: $0
Nonmember: $50

More Information

Level: Basic

Speaker(s)

Bill Morrow

Managing Partner

Michelle Cheney

Director Branding and Marketing

Penni Barton

Director Branding and Marketing

Jeff Schwartz

Founder and CEO