Numbers to Narrative: Storytelling in Business Communication

Information becomes influential when it is structured. In this 1-CPE session (Professional Development), participants explore narrative frameworks presented in the course materials, including situation-complication-resolution and hero-based narrative arcs. Using business-oriented examples, the session demonstrates how structured storytelling enhances clarity and impact without sacrificing rigor. Participants will examine how to define context, introduce tension, present evidence, and guide audiences toward resolution. The emphasis is on logical flow and disciplined narrative construction rather than dramatization. The course concludes with application of a structured storytelling model to a professional scenario. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

After attending this presentation, you will be able to...

• Analyze structured storytelling frameworks used in professional settings.
• Organize analytical information into a logical narrative flow.
• Integrate data effectively within a story structure.
• Craft clear context, complication, and resolution in workplace messaging.
• Evaluate narrative structure for coherence and persuasive impact.

Highlights

The major topics that will be covered in this course include:

• Role of narrative in professional communication
• Situation–complication–resolution framework
• Narrative arcs in business contexts
• Integrating data within a structured story
• Defining tension and resolution logically
• Maintaining accuracy while improving clarity
• Application of storytelling framework to a workplace scenario