Executive Presence, Personal Brand: Structure Your Narrative

Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

After attending this presentation, you will be able to...

• Analyze key components of executive presence.
• Develop a concise and audience-centered elevator pitch.
• Create a clear professional value proposition.
• Draft a structured executive biography.
• Evaluate and refine professional messaging for clarity and credibility.

Highlights

The major topics that will be covered in this course include:

• Components of executive presence
• Audience-centered elevator pitch structure
• Professional value proposition framework
• Structuring a concise executive biography
• Aligning personal narrative with organizational value
• Common pitfalls in professional self-presentation
• Application and refinement exercise