Market to CPAs
Get In Front of 22,000 CPAs & Build Lasting Relationships
The PICPA is the fourth-largest accounting association in the U.S. and includes members in public accounting, industry, government, and education. Our members are partners, presidents, CEOs, executives, department managers, and business professionals – decision makers who purchase or approve an array of products and services.
Print
The Pennsylvania CPA Journal is PICPA’s official membership publication. Published quarterly, the journal is consistently ranked as a top benefit by PICPA members. In addition to the 22,000 members who receive the journal, bonus circulation goes to educators, bankers, legislators, and other professionals interested in accounting.
Display Ads
Advertising Rates |
| Ad Size | 4 Times | 1 Time |
| Full Page | $2,075 | $2,440 |
| 2/3 Page | $1,765 | $2,075 |
| Half Page | $1,555 | $1,830 |
| 1/3 Page | $1,245 | $1,465 |
| Back Cover | $2,490 | $2,930 |
| Inside Cover | $2,385 | $2,805 |
Deadlines and Issue Dates |
| Issues | Space Closes | Material Due | Issue Date |
| Summer | April 15 | May 1 | June 10 |
| Fall | July 15 | Aug. 1 | Sept. 10 |
| Winter | Oct. 15 | Nov. 1 | Dec. 10
|
| Spring | Jan. 15 | Feb. 1 | March 10 |
*View
Ad Rates & Specs and
Ad Policies.
Pricing is per issue • All rates are net
Classified Ads
Rates |
| Up to 40 Words |
| PICPA Members | $75 |
| Nonmembers | $150 |
Deadlines |
| Spring Issue | February 1 |
| Summer Issue | May 1 |
| Fall Issue | August 1 |
| Winter Issue | November 1
|
PICPA Member Mailing List
PICPA’s member mailing list is available for rent. Pinpoint those CPAs most likely to buy your product or service. Lists include members’ full names and preferred mailing address (home or office),and can be filtered by geography, membership type, area of interest, and more.
Mailing List Rates
$0.25 per name, plus $100 - $200 per filter
To request a mailing list, please fill out a Mailing List Request Form and a PICPA staff member will contact you shortly.
*Mailing lists are for one-time use only and do not include phone numbers or e-mail addresses.
Online
E-mail
Reach a targeted audience of over 15,000 statewide subscribers by sponsoring PICPA’s monthly e-mail, CPA News & Views. Each issue alerts readers to the hottest topics affecting the accounting profession and updates on PICPA news.
E-mail Advertising Rates
- Banner ad - $750/issue
(Added to Print Package - $625) - Sponsored Content - $1,250/issue
(Added to Print Package - $950)
- Includes headline, ad copy, and image placement in e-newsletter.
Website
The site attracts more than 25,000 unique visitors per month, and those visitors average 5-1/2 pages viewed per visit. Increase your organization’s visibility by advertising on PICPA’s website with a 160 x 160 pixel static banner ad (jpeg or gif format) on four secondary pages. Banner ads come with a monthly impressions report and we’ll work with you to identity the most relevant web pages for your product or service to maximize your exposure.
Web Advertising Rates
- 12 Months - $250/mo.
- 6 Months - $300/mo.
- 3 Months - $350/mo.
Digital Magazine
Take advantage of unique and exclusive digital ad space through virtual belly bands and margin messaging, or enhance your message with video, audio, or animation. Drive buyers directly to your website with hyperlinks and capitalize on comprehensive viewer data enabling you to build stronger messaging.
Events
Conference Sponsorship
Interact one-on-one with your target audience at specialized conferences across the state from May through December. Conferences are held in the Philadelphia, Harrisburg, and Pittsburgh regions.
NEW! All-new sponsorship levels for 2017, including speaking opportunities as well as discounted off-site packages. View sponsorship packages and 2017 schedule.
NEW! Annual CPA Convention Sponsorship
Associate your brand with PICPA’s premier event for members and their families. Spend up to four days with PICPA’s volunteer leadership and a cross-section of CPAs as an event sponsor, or take advantage of generous off-site sponsorship options.
Learn more about available sponsorship packages.
Exclusive Seminar Series
Deliver your message to CPAs on a regular basis through a PICPA seminar series sponsorship. As the exclusive sponsor of your selected event, you’ll reach your target audience in multiple venues and on multiple occasions.
- Choose from hundreds of events from May through December.
- Sponsorship includes an opportunity to address attendees for up to five minutes at the beginning of the session.
Exclusive Seminar Series rates: $2,699 per 8-seminar series; $1,499 per 4-seminar series.
Premier Sponsors
PICPA Premier Sponsors invest in one of four sponsorship levels to receive recognition as a significant supporter of PICPA programs throughout the year.
| | Platinum
$16,500 | Gold
$11,000 | Silver
$8,250 | Bronze
$5,500 |
| Pennsylvania CPA Journal advertisements | Full page for four issues (one year) | Half-page for four issues (one year)
| Full page for two issues
| Half-page for two issue |
PICPA Conference Sponsorships
Create a custom plan of sponsorships at conferences of your choice | $4,000 | $2,000 | $1,000 | Advertiser at 3 conferences |
| PICPA website banner ads | 12 months | 9 months | 6 months | 3 months |
PICPA member mailing list for one time use
| All members | All members | Custom selection of 7,500 names
Targeted
by membership type, areas of interest, or geography | Custom selection of 2,500 names
Targeted by membership type, areas of interest, or geography |
Exclusive seminar sponsor
Custom seminar selection is based on your intended target audience and geographic reach. Includes 3 to 5 minutes to address seminar attendees, an exhibit table at the seminars (or distribution of your marketing materials if you can not attend), and attendee mailing lists for one time use | Eight seminar series | Four seminar series | | |
Sponsored Content in CPA News & Views E-mail Newsletter
| One issue | |
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All premier sponsorship packages include:
- Recognition in the Pennsylvania CPA Journal “thank you” advertisement—circulation per issue: 20,000
- Recognition in all conference manuals—3,200 annual recipients
- Recognition as a premier sponsor on signage displayed at all PICPA conferences
- Permission to include your sponsorship level in print, electronic, or online advertising, signage, and collateral materials