Market to CPAs - Advertising Opportunities
Get in Front of 20,000 CPAs & Build Lasting Relationships
The PICPA is the fourth-largest accounting association in the United States, featuring more than 20,000 members in public accounting, corporate finance, government, and education. Our members are partners, presidents, CFOs, CEOs, and department managers who have the authority to purchase or approve an array of products and services.
42%
of members are key decision makers* in their organization
47%
of members are in public practice
56%
of members are in major metropolitan areas
37%
of members are employed in business, industry, education, and government
Premier Sponsors
PICPA Premier Sponsors invest in one of four sponsorship levels to receive recognition as a significant supporter of PICPA programs throughout the year.
$5,000
Targeted by membership type, areas of interest, or geography
$10,000
Targeted by membership type, areas of interest, or geography
$17,500
$22,500
The Pennsylvania CPA Journal is PICPA’s official membership publication. Published quarterly, the Journal is consistently ranked as a top benefit by PICPA members.
In addition to 20,000 members who receive the Journal, bonus circulation goes to educators, bankers, legislators, and other professionals interested in accounting.
Circulation: 20,000+ loyal readers
Webpage visits per issue: 4,000-9,000
Trusted source for the accounting industry
Display Ads
Advertising Rates | ||
| Ad Size | 4 Times | 1 Time |
| Full Page | $2,075 | $2,440 |
| 2/3 Page | $1,765 | $2,075 |
| Half Page | $1,555 | $1,830 |
| 1/3 Page | $1,245 | $1,465 |
| 1/6 Page | $825 | $975 |
| Back Cover | $2,490 | $2,930 |
| Inside Cover | $2,385 | $2,805 |
Deadlines and Issue Dates | |||
| Issues | Space Closes | Material Due | Issue Date |
| Spring | Jan. 15 | Feb. 1 | March 10 |
| Summer | April 15 | May 1 | June 10 |
| Fall | July 15 | Aug. 1 | Sept. 10 |
| Winter | Oct. 15 | Nov. 1 | Dec. 10 |
*View Ad Rates & Specs and Ad Policies.
Pricing is per issue • All rates are net
Classified Ads
Rates | |||
| Up to 40 Words | |||
| PICPA Members | $75 | ||
| Nonmembers | $150 | ||
Deadlines | |
| Spring Issue | Feb. 1 |
| Summer Issue | May 1 |
| Fall Issue | Aug. 1 |
| Winter Issue | Nov. 1 |
PICPA Member Benefit Provider
If you’re interested in providing discounts or special value to PICPA members, consider becoming a PICPA Member Benefit Provider. Please email your completed Member Benefit Provider application to info@picpa.org or fill out the application online.
PICPA Member Mailing List
PICPA’s member mailing list is available for rent. Pinpoint those CPAs most likely to buy your product or service. Lists include members’ full names and preferred mailing address (home or office) and can be filtered by geography, membership type, area of interest, and more.
Mailing List Rates
$0.25 per name, plus $100 - $200 per filter
To request a mailing list, please fill out a Mailing List Request Form and a PICPA staff member will contact you shortly.
*Mailing lists are for one-time use only and do not include phone numbers or email addresses.
Students, Educators, and Future CPAs
The Pennsylvania CPA Foundation reaches more than 9,000 students, educators, and future CPAs each year. Share your message with the future of the profession.
Learn more about Corporate Sponsorship packages or contact us directly for customized sponsorship opportunities.
Digital
Website
PICPA's website attracts more than 48,000 unique visitors per month, and those visitors average 2-3/4 pages viewed per visit.
Banner Ad Rates* | |||
| 5 Months or Less | $175/month | ||
| 6 Months | $875 | ||
| 1 Year | $1,575 | ||
*Includes placement on PICPA's homepage (18,000+ unique visitors per month)
Reach a targeted audience of more than 47,000 subscribers by sponsoring PICPA’s weekly email. Each issue alerts readers to the hottest topics affecting the accounting profession and updates on PICPA news.
Email Ad Rates | |||
| Banner Ad | $400/four weeks | ||
Webcast Commercials
Associate your organization with PICPA’s top-quality content, even if you’re not able to attend a live event.
Webcast Commercial Rates | |||
| 30 Second Pre-Roll Message | |||
| 1 Commercial | $500 | ||
| 4 Commercials | $1,750 | ||
| 8 Commercials | $3,500 | ||
PICPA Knowledge Hub
Don’t wait for the next big event to find new customers and forge new relationships! Tap into the PICPA Knowledge Hub network and reach our engaged audience of more than 20,000 CPAs and accounting professionals, who, in turn, become the source of business development leads.
| Preapproved budget of $2,500: up to 50 leads | $50 CPL |
| Preapproved budget of $4,000: up to 100 leads | $40 CPL |
| Preapproved budget of $7,000 or more: 200+ leads | $50 CPL |
Conference Sponsorship
Interact with your target audience via specialized conferences from May through December.
Multiple sponsorship levels give you the flexibility to choose the level of involvement that's right for you.
View Sponsorship Packages & Schedule
Exclusive Seminar Series
Deliver your message to CPAs on a regular basis through a PICPA seminar series sponsorship. As the exclusive sponsor of your selected event, you’ll reach your target audience in multiple venues and on multiple occasions.
- Choose from hundreds of events from May through December.
- Sponsorship includes an opportunity to address attendees for up to five minutes at the beginning of the session.
Exclusive Seminar Series rates: $2,699 per 8-seminar series; $1,499 per 4-seminar series.
