Market to CPAs
Get In Front of 22,000 CPAs & Build Lasting Relationships
The PICPA is the fourth-largest accounting association in the U.S. and includes members in public accounting, industry, government, and education. Our members are partners, presidents, CEOs, executives, department managers, and business professionals – decision makers who purchase or approve an array of products and services.
The Pennsylvania CPA Journal is PICPA’s official membership publication. Published quarterly, the journal is consistently ranked as a top benefit by PICPA members. In addition to the 22,000 members who receive the journal, bonus circulation goes to educators, bankers, legislators, and other professionals interested in accounting.
|Ad Size ||4 Times ||1 Time |
|Full Page ||$2,075 ||$2,440 |
|2/3 Page ||$1,765 ||$2,075 |
|Half Page ||$1,555 ||$1,830 |
|1/3 Page ||$1,245 ||$1,465 |
|Back Cover ||$2,490 ||$2,930 |
|Inside Cover ||$2,385 ||$2,805 |
Deadlines and Issue Dates
|Issues ||Space Closes ||Material Due ||Issue Date |
|Summer 2016 ||April 15 ||May 1 ||June 10 |
|Fall 2016 ||July 15 ||Aug. 1 ||Sept. 10 |
|Winter 2017 ||Oct. 15 ||Nov. 1 ||Dec. 10 |
|Spring 2017 ||Jan. 15 ||Feb. 1 ||March 10 |
*View Ad Rates & Specs
and Ad Policies
Pricing is per issue • All rates are net
PICPA Member Mailing List
PICPA’s member mailing list is available for purchase. You can pinpoint those CPAs most likely to buy your product or service. Lists include members’ preferred mailing address (home or office) and can be sorted by geography, membership type, and/or area of interest.
Mailing List Rates
$0.25 per name, minimum order $250
- Add $100 for sort by geography
- Add $100 for sort by membership type
- Add $200 for sort by area of interest
To request a mailing list, please fill out a Mailing List Request Form and a PICPA staff member will contact you shortly.
*Mailing lists are for one-time use only and do not include phone numbers or e-mail addresses.
Reach a targeted audience of over 15,000 statewide subscribers by sponsoring PICPA’s electronic newsletter, CPA News & Views. Each issue alerts readers to the hottest topics affecting the accounting profession and updates on PICPA news. Ads run in the monthly all-member e-mail.
E-mail Advertising Rates Per Month
- Banner ad - $750 (Added to Print Package - $625)
- Advertorial - $1,250 (Added to Print Package - $950)
- Includes headline, ad copy, and image placement in e-newsletter.
The site attracts more than 21,000 unique visitors per month, and those visitors average 5-1/2 pages viewed per visit. Increase your organization’s visibility by advertising on PICPA’s website with a 160 x 160 pixel static banner ad (jpeg or gif format). Banner ads come with a monthly impressions report and we’ll work with you to identity the most relevant web page for your product or service to maximize your exposure.
Web Advertising Rates
- 12 Months - $250/Mo.
- 6 Months - $300/Mo.
- 3 Months - $350/Mo.
Take advantage of unique and exclusive digital ad space through virtual belly bands and margin messaging, or enhance your message with video, audio, or animation. Drive buyers directly to your website with hyperlinks and capitalize on comprehensive viewer data enabling you to build stronger messaging.
Interact one-on-one with your target audience at specialized conferences across the state from May through December. Conferences are held in the Philadelphia, Harrisburg, and Pittsburgh regions – view the 2017 calendar.
NEW! All-new sponsorship levels for 2017, including speaking opportunities as well as discounted off-site packages. More information coming soon.
NEW! Annual CPA Convention Sponsorship
Associate your brand with PICPA’s premier event for members and their families. Spend up to four days with PICPA’s volunteer leadership and a cross-section of CPAs as an event sponsor, or take advantage of generous off-site sponsorship options. Learn more about available sponsorship packages.
Exclusive Seminar Series
Deliver your message to CPAs on a regular basis through a PICPA seminar series sponsorship. As the exclusive sponsor of your selected event, you’ll reach your target audience in multiple venues and on multiple occasions.
- Choose from hundreds of events from May through December.
- Sponsorship includes an opportunity to address attendees for up to five minutes at the beginning of the session.
Exclusive Seminar Series rates: $2,699 per 8-seminar series; $1,499 per 4-seminar series.
PICPA Premier Sponsors invest in one of four sponsorship levels to receive recognition as a significant supporter of PICPA programs throughout the year.
All sponsorship packages include:
- Recognition of your sponsorship level and company logo with link on PICPA website
- Recognition in the Pennsylvania CPA Journal “thank you” advertisement—circulation per issue: 20,000
- Recognition in all conference manuals—3,200 annual recipients
- Recognition as a premier sponsor on signage displayed at all PICPA conferences
- Permission to include your sponsorship level in print, electronic, or online advertising, signage, and collateral materials
| ||Platinum |
|Banner ad on secondary page of PICPA website ||9 months ||6 months ||3 months ||1 month |
|PICPA member mailing list for one time use |
|All member ||All member ||Custom selection of 7,500 names |
by membership type, areas of interest, or geography
|Custom selection of 2,500 names |
Targeted by membership type, areas of interest, or geography
|4-color ad in Pennsylvania CPA Journal ||Full page for four issues (one year) ||Full page for two issues ||Half-page for four issues (one year) ||Half-page for two issue |
|Complimentary registration and exhibit table at PICPA conference(s) of your choice* |
Includes your name and logo in pre-conference promotions, an exhibit table at conference, full-page ad in the conference manual, and attendee mailing list for one time use
|Three PICPA conferences ||Two PICPA conferences ||One PICPA conference || |
|Exclusive seminar sponsor |
Custom seminar selection is based on your intended target audience and geographic reach. Includes 3 to 5 minutes to address seminar attendees, an exhibit table at the seminars (or distribution of your marketing materials if you can not attend), and attendee mailing lists for one time use
|Eight seminar series ||Four seminar series || || |