Statements of fact and opinion are the authors’ responsibility alone and do not imply an opinion on the part of PICPA officers or members. The information contained in herein does not constitute accounting, legal, or professional advice. For professional advice, please engage or consult a qualified professional.

Blogs By Eric Elmore

PICPA Vice President - Marketing & Membership

5 Ways to Win Buy-in for Marketing Technology

Aug 7, 2023
Marketing managers at smaller firms often have fewer resources but are expected to deliver big. While difficult, it can be done with the help of technology. Learn five ways to help you win buy-in for marketing technology.
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CPA Thought Leadership: Getting Your Partners to Write

Jul 18, 2023
Accounting partners do not like to write, yet they approach their marketers with, “Hey, I see whitepapers from ABC Accounting everywhere. How come we aren’t doing that?” The answer is simple ... if they want to hear it.
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Can Accounting Firms Benefit from Influencer Marketing?

May 22, 2023
Online influencer marketing. Believe it or not, accounting firms can succeed with similar efforts. There is, however, a lot to consider first.
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An SEO Strategy Will Benefit Small Accounting Firms, Too!

Jan 23, 2023
Most accounting firms in Pennsylvania have fewer than 20 employees. These firms rarely have a dedicated marketing team. However, with the advances in online and digital marketing, even the smallest firms can drive leads and interest from the internet via a sound search engine optimization (SEO) strategy.
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