Blogs By Eric Elmore
PICPA Vice President - Marketing & Membership
Aug 7, 2023
Marketing managers at smaller firms often have fewer resources but are expected to deliver big. While difficult, it can be done with the help of technology. Learn five ways to help you win buy-in for marketing technology.
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Jul 18, 2023
Accounting partners do not like to write, yet they approach their marketers with, “Hey, I see whitepapers from ABC Accounting everywhere. How come we aren’t doing that?” The answer is simple ... if they want to hear it.
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May 22, 2023
Online influencer marketing. Believe it or not, accounting firms can succeed with similar efforts. There is, however, a lot to consider first.
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Jan 23, 2023
Most accounting firms in Pennsylvania have fewer than 20 employees. These firms rarely have a dedicated marketing team. However, with the advances in online and digital marketing, even the smallest firms can drive leads and interest from the internet via a sound search engine optimization (SEO) strategy.
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