CPA Now Blog


Blogs By Eric Elmore

PICPA Vice President
Marketing & Membership

  • Get Your Recruiting Videos Noticed

    Oct 30, 2023
    CPA recruiting is more competitive than ever. The market is tough, and there is no indication that it will be getting any easier soon. Incorporating video into your recruiting efforts may not be a silver bullet, but it sure can make you stand out from the competition when it’s done well.
    Full story
  • 6 Keys to Getting Started with Video Content Marketing

    Oct 10, 2023
    For smaller CPA firms with limited budgets, getting started with video marketing is not always easy. Learn the six keys to getting started with a video content marketing campaign.
    Full story
  • 5 Ways to Win Buy-in for Marketing Technology

    Aug 7, 2023
    Marketing managers at smaller firms often have fewer resources but are expected to deliver big. While difficult, it can be done with the help of technology. Learn five ways to help you win buy-in for marketing technology.
    Full story
  • CPA Thought Leadership: Getting Your Partners to Write

    Jul 18, 2023
    Accounting partners do not like to write, yet they approach their marketers with, “Hey, I see whitepapers from ABC Accounting everywhere. How come we aren’t doing that?” The answer is simple ... if they want to hear it.
    Full story
  • Can Accounting Firms Benefit from Influencer Marketing?

    May 22, 2023
    Online influencer marketing. Believe it or not, accounting firms can succeed with similar efforts. There is, however, a lot to consider first.
    Full story
  • An SEO Strategy Will Benefit Small Accounting Firms, Too!

    Jan 23, 2023
    Most accounting firms in Pennsylvania have fewer than 20 employees. These firms rarely have a dedicated marketing team. However, with the advances in online and digital marketing, even the smallest firms can drive leads and interest from the internet via a sound search engine optimization (SEO) strategy.
    Full story

PICPA Staff Contributors


Statements of fact and opinion are the authors’ responsibility alone and do not imply an opinion on the part of PICPA officers or members. The information contained in herein does not constitute accounting, legal, or professional advice. For professional advice, please engage or consult a qualified professional.

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