CPA Now Blog

Blogs By Eric Elmore

PICPA Vice President
Marketing & Membership

Get Your Recruiting Videos Noticed

Oct 30, 2023

CPA recruiting is more competitive than ever. The market is tough, and there is no indication that it will be getting any easier soon. Incorporating video into your recruiting efforts may not be a silver bullet, but it sure can make you stand out from the competition when it’s done well.
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6 Keys to Getting Started with Video Content Marketing

Oct 10, 2023

For smaller CPA firms with limited budgets, getting started with video marketing is not always easy. Learn the six keys to getting started with a video content marketing campaign.
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5 Ways to Win Buy-in for Marketing Technology

Aug 7, 2023

Marketing managers at smaller firms often have fewer resources but are expected to deliver big. While difficult, it can be done with the help of technology. Learn five ways to help you win buy-in for marketing technology.
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CPA Thought Leadership: Getting Your Partners to Write

Jul 18, 2023

Accounting partners do not like to write, yet they approach their marketers with, “Hey, I see whitepapers from ABC Accounting everywhere. How come we aren’t doing that?” The answer is simple ... if they want to hear it.
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Can Accounting Firms Benefit from Influencer Marketing?

May 22, 2023

Online influencer marketing. Believe it or not, accounting firms can succeed with similar efforts. There is, however, a lot to consider first.
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An SEO Strategy Will Benefit Small Accounting Firms, Too!

Jan 23, 2023

Most accounting firms in Pennsylvania have fewer than 20 employees. These firms rarely have a dedicated marketing team. However, with the advances in online and digital marketing, even the smallest firms can drive leads and interest from the internet via a sound search engine optimization (SEO) strategy.
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PICPA Staff Contributors

Disclaimer

Statements of fact and opinion are the authors’ responsibility alone and do not imply an opinion on the part of PICPA officers or members. The information contained in herein does not constitute accounting, legal, or professional advice. For professional advice, please engage or consult a qualified professional.