Accounting Workforce


Recruit, Retain, Rethink

See You Next Year!

Rising college costs, a decreasing college-age population, and competitive labor markets are leading to decreasing college enrollments and a significant decline in the number of accounting majors. This is causing a crisis in the number of prospects needed to fill the CPA pipeline. At the same time, the AICPA expects 75% of currently active CPAs to retire within the next 15 years, and existing staff are pushing for new benefits, flexibility, and career growth.

Being able to appeal to incoming talent will be essential to your firm and company, as will identifying solutions in technology and other untapped areas. Join industry experts to dig into actionable items and plans you can enact to solve one of the biggest challenges in accounting today.

In a recent article, Alan Whitman, CEO of Baker Tilly, discusses how the accounting profession can change to better amplify its talent and ultimately provide better client service. Read article >>


  • Recruiting and Retaining
  • CPA Pipeline Trends
  • Employee Benefits: Routine and Unique
  • Workplace Evolution: Flex Schedules, Remote Work, and Beyond
  • Compensation, Inflation, and Retention: Salaries, Benchmarks, and Creative Solutions
  • Solving Workload Challenges When Hiring Isn't an Option

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A Look Back at the 2022 Agenda

Keynote: Building a Team of Change Agents

GihanPerera (1)

Gihan Perera
Futurist, Conference Speaker, Online Presenter, Author

Highlights include:

  • Understand the five key mindsets for future success
  • Boost trust, judgement, and independence in hybrid teams
  • Make innovation and change an everyday habit, not an optional extra

Friday, Sept. 23, 2022

7:50 a.m.
Greetings from Chair/PICPA Leadership

8:00 a.m.

The Pipeline of New CPA Professionals 1-Other 

  • Why accounting workforce issues are relevant
  • Pipeline topics - Population, demographics, college enrollment, data around individuals sitting for the CPA Exam, hiring at firms
  • What you can do to impact the pipeline
Jennifer Cryder, CPA
CEO and Executive Director

8:50 a.m.

Recruiting for Firms and Companies 1-Other 

  • Attracting prospects to your firm
  • Challenges when recruiting in the profession
  • Recruiting Gen Z to your firm
  • Finding the right candidate for the job
Myers_Lisa.11 (2)
Lisa A. Myers, CPA, CFE, MAFF, CGMA
Boyer and Ritter LLC
Kristin Seeger
Kristin Seeger, CPA
Director, Talent Acquisition
Kreischer Miller
Ryan Lafferty
Ryan Lafferty, CPA
Attolon Partners
James McCormick
Jim McCormick
Your Part Time Controller

9:40 a.m.
Take a Break

9:55 a.m.

Workload Challenges When Hiring 1-Other 

  • Accounting firms are competing heavily to attract talent as the profession faces hiring challenges
  • Fewer young people are graduating with accounting degrees or taking the CPA Exam, making it difficult to replace the wave of retiring baby boomers
  • Firms are increasing salary offers, signing bonuses, and benefits, which is straining profits and making it more difficult for smaller firms to compete against deeper pockets
  • Heavier workloads are being shared among fewer staff, especially during busy season
  • As many prefer to work remotely or in a hybrid arrangement, extra stress is being placed on those who need to come to the office
Michael Cohn

10:45 a.m.

Featured: Building a Team of Change Agents 1-Other 

In a time of continuous change, organizations need to be constantly innovating to stay ahead. But innovation doesn’t mean you have to invent the next iPhone or plan a mission to Mars. The best teams engage in everyday innovation. In this interactive session, learn how to create a workplace that fosters change and innovation, use technology to boost productivity and performance, and leverage the unique skills and talents of everybody on your team.

  • Understand the five key mindsets for future success
  • Boost trust, judgement, and independence in a hybrid team
  • Make innovation and change an everyday habit, not an optional extra
Gihan Perera
Gihan Perera
Futurist, Conference Speaker, Online Presenter, Author

11:35 a.m.
Lunch Break

12:25 p.m.

Employee Benefits: Routine and Unique 1-Other 

Understand how to evolve in your offerings to attract and retain talent:

  • Why the same old benefits are no longer effective
  • Three keys to building a better benefits plan
  • Pitfalls when choosing benefit plans
  • Effective enrollment and implementation strategies
  • Budgeting predictability in health care spending 
Allison DePaoli

1:15 p.m.

Navigating the Workplace Evolution 1-Other 

Most people want to be fully remote and work from home every day … or at least a hybrid model where they work from home a couple days a week. Managing this new workforce will take a different approach. Add to that an environment focused on recruiting and retention, and managing both the work and the people becomes critical. Everyone needs to feel that they are known, responded to, and taken care of, even when they may have never met in person. This session will help you learn how to more effectively navigate our new work environment.

  • Identify strategies for mastering communication and expectations for remote work and remote teams
  • Discuss how certain technologies can help build relationships
  • Make onboarding your first “win”
  • Learn how to manage work and not just the time spent doing work
Jody Padar
Jody Padar, CPA, MST
CEO and Principal
New Vision CPA Group

2:05 p.m.
Take a Break

2:20 p.m.

Compensation in the World of Worker Shortage and Inflation 1-Other 

Salary studies, benchmarking, creative compensation:

  • Resetting pay strategies due to inflation
  • How labor shortages will factor into pay strategies
  • Predictions for the future of what wages and inflation will look like
Hatti Johansson
Global Product Development and Innovation Leader
Willis Towers Watson
Lori Wisper
Lori Wisper
Managing Director
Willis Towers Watson

3:10 p.m.

Retaining Your Accounting Workforce 1-Other 

Engaging and retaining employees has always been important, but now it’s imperative. Using the same approach won’t get you where you want or need to be. Learn why a change in mindset and a change in approach is needed, and walk away with some creative ideas for doing both.

  • Retaining employees in an in-person, hybrid, and virtual world
  • How mindset shifts can benefit employee retention
  • Structuring work and engaging employees to retain talent
Margaret Uhrich
Margaret Uhrich, MS, ACC, ELI-MP
Managing Director, Talent Development and Coaching
MidAtlantic Employers' Association

4:00 p.m.
See You Next Year!


CPE Credits: 8-Other

CLE Credits: This conference has been submitted for 6.5-Substantive CLE credits. Attorneys requesting CLE credits must include an additional $50.

Level: Update
Prerequisite: None


PICPA Member: $345
Nonmember: $445
ClassPass: 8 hours
CLE Credits Fee: $50

Webcast Course No.: 797100

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