After more than 30 years, Maureen Renzi, vice president of communications and executive editor of this journal, retired this past October. Through the decades, Maureen worked diligently on your behalf to grow and protect the profession, create value and meaningful opportunities for our members, and enrich the lives of her colleagues. She has left an enduring mark on the PICPA and the CPA profession in Pennsylvania, and we wish her many more decades of happiness with her family and friends.
Maureen often led the charge at the PICPA to find new ways to provide high-quality, relevant content for our members, and we are making certain that our work in this area continues and advances. Earlier this year, we surveyed members about their membership and found, unsurprisingly, that keeping up to date is the most significant professional challenge you face. Staying current on accounting and technical standards, keeping up with technology, and learning new skills are crucial to your success. The PICPA is ensuring that we meet these needs better than ever before by finding out more frequently and thoroughly what you need and designing learning to meet those needs.
As it relates to learning, we are committed to engaging members in the process and providing opportunities to share your expertise and grow your network of peers. We are building and delivering content designed to meet your unique learning goals, wherever you are in your career. And we are exploring new media to provide learning that fits your lifestyle. Our goal is to provide you with content that delivers what you need, when you need it, so you can achieve your aspirations.
Engaging you in the process of creating content is fundamentally important. You are the best source of expertise and ideas for other CPAs like you. Many of our statewide committees are embracing thought leadership as a primary focus. They will gather several times each year to discuss the topics and trends affecting their practices or companies. By sharing this understanding of important issues with us, our team will then produce blogs, podcasts, conferences, articles, and other programs to distribute that knowledge. Joining a committee is the best way to engage with the PICPA, learn from your peers, share and develop your own expertise, and strengthen your connections with CPAs statewide.
To ensure that we are equipped to turn our members’ expertise into information that meets a wide range of learning objectives, we reorganized our Learning & Development group to include a content team that includes experts in producing conference presentations, blogs, articles, and other resources, as well as a CPA who brings subject matter expertise. This team will partner with our new thought leadership committees to produce CPE and noncredit content squarely focused on keeping you up to date and future-ready.
We know that you rely on the PICPA to keep you up to date. Your involvement is the critical component of our success in understanding and meeting these needs, so we need to hear from you. Join a committee to stay involved; attend a program and fill out your evaluation carefully and critically; and share your thoughts with the content team directly at email@example.com. We are looking forward to hearing from you.
Do you have ideas for how we can best deliver the content needed to help you throughout your professional career?
Michael D. Colgan, CAE, is CEO and executive director of the PICPA. He can be reached at firstname.lastname@example.org.