Accounting & Auditing

By Patrick Truesdell, CPA

Your firm’s website is still super important to the practice’s digital footprint. But there is another online force that is becoming more influential by the day: social media. It’s no longer enough to have a great website; now you need to have a really good social media strategy as well.

If you are like many others, you may not understand how to use social media to the advantage of your accounting firm. Social media isn’t just one thing; it’s a combination of several different players in the marketplace. While Google is the No. 1 website visited on the web, the following social media site rankings illustrate just how important they’ve become.

• Traffic rank 2: YouTube
• Traffic rank 3: Facebook
• Traffic rank 13: Twitter
• Traffic rank 15: Instagram
• Traffic rank 34: LinkedIn

For an accounting firm, the social media platform that may be the most influential is Twitter. It can be critical to accounting firms that are trying to bring in new clients … which is most accounting firms!

Twitter

Here’s a brief overview of how Twitter works. The user creates a profile, then the user needs to get Twitter followers. Twitter is different from LinkedIn and Facebook in that you don’t send friend requests to other users. To get followers, your company needs to post cool tweets that other people want to read. If other Twitter users like your posts, then they can choose to follow you.

Many individuals will post full 280-character text tweets, but your accounting firm should use Twitter a little differently. Your firm should continue to write cool content that people want to read, and post this content to the firm’s main website. Then, share the web address (URL) of your content on your Twitter feed as a tweet along with an image from your article. A tweet of your content might look something like this:

What Is a Hashtag?

While hashtags (the # symbol) were popularized by Twitter, most other social media platforms now also use hashtags. Hashtags are added to keywords that the author of the tweet wants to be searchable in the Twitter search bar.

In the sample tweet above, I hashtagged accounting, taxes, and Fin48. When people search for any of these three terms, this tweet will show up in their search results. The idea is to add sensible hashtags so people will have an easier time finding your articles.

If people like your articles, they might follow you. If they follow you, then your articles will automatically show up in their feed when they log in to Twitter.

What’s the Feed?

The feed is one of those fundamental social media things that no one ever explains … until now.

Most social media sites (Twitter, Instagram, Facebook, and LinkedIn) use a feed. What users of these social media sites do is they log in and start scrolling down through their feed. Their feed automatically shows things that the site’s algorithm thinks the user wants to see.

The feed will just continuously scroll. With that said, you want to post fresh content so that you rise to the top of your followers’ feeds.

It’s Not Hard

Establishing a social media strategy may seem confusing at times, but the best way to learn is by doing it. I highly recommend that you just dive right in and get started. Set up your profiles, interact with the people on there, like some of their stuff, and post some of your own stuff. You will quickly learn what works and what doesn’t.

A solid social media strategy is quickly becoming as important as a company website and other marketing efforts. You can’t afford to ignore social media any longer.

Patrick Truesdell, CPA, is the director of SEC reporting and budgeting at a publicly traded biotech company. Truesdell is also the founder of the Public Company Community. He can be reached at patrick.truesdell@gmail.com.

Ethics

By Patrick Truesdell, CPA

Your firm’s website is still super important to the practice’s digital footprint. But there is another online force that is becoming more influential by the day: social media. It’s no longer enough to have a great website; now you need to have a really good social media strategy as well.

If you are like many others, you may not understand how to use social media to the advantage of your accounting firm. Social media isn’t just one thing; it’s a combination of several different players in the marketplace. While Google is the No. 1 website visited on the web, the following social media site rankings illustrate just how important they’ve become.

• Traffic rank 2: YouTube
• Traffic rank 3: Facebook
• Traffic rank 13: Twitter
• Traffic rank 15: Instagram
• Traffic rank 34: LinkedIn

For an accounting firm, the social media platform that may be the most influential is Twitter. It can be critical to accounting firms that are trying to bring in new clients … which is most accounting firms!

Twitter

Here’s a brief overview of how Twitter works. The user creates a profile, then the user needs to get Twitter followers. Twitter is different from LinkedIn and Facebook in that you don’t send friend requests to other users. To get followers, your company needs to post cool tweets that other people want to read. If other Twitter users like your posts, then they can choose to follow you.

Many individuals will post full 280-character text tweets, but your accounting firm should use Twitter a little differently. Your firm should continue to write cool content that people want to read, and post this content to the firm’s main website. Then, share the web address (URL) of your content on your Twitter feed as a tweet along with an image from your article. A tweet of your content might look something like this:

What Is a Hashtag?

While hashtags (the # symbol) were popularized by Twitter, most other social media platforms now also use hashtags. Hashtags are added to keywords that the author of the tweet wants to be searchable in the Twitter search bar.

In the sample tweet above, I hashtagged accounting, taxes, and Fin48. When people search for any of these three terms, this tweet will show up in their search results. The idea is to add sensible hashtags so people will have an easier time finding your articles.

If people like your articles, they might follow you. If they follow you, then your articles will automatically show up in their feed when they log in to Twitter.

What’s the Feed?

The feed is one of those fundamental social media things that no one ever explains … until now.

Most social media sites (Twitter, Instagram, Facebook, and LinkedIn) use a feed. What users of these social media sites do is they log in and start scrolling down through their feed. Their feed automatically shows things that the site’s algorithm thinks the user wants to see.

The feed will just continuously scroll. With that said, you want to post fresh content so that you rise to the top of your followers’ feeds.

It’s Not Hard

Establishing a social media strategy may seem confusing at times, but the best way to learn is by doing it. I highly recommend that you just dive right in and get started. Set up your profiles, interact with the people on there, like some of their stuff, and post some of your own stuff. You will quickly learn what works and what doesn’t.

A solid social media strategy is quickly becoming as important as a company website and other marketing efforts. You can’t afford to ignore social media any longer.

Patrick Truesdell, CPA, is the director of SEC reporting and budgeting at a publicly traded biotech company. Truesdell is also the founder of the Public Company Community. He can be reached at patrick.truesdell@gmail.com.

Leadership

By Patrick Truesdell, CPA

Your firm’s website is still super important to the practice’s digital footprint. But there is another online force that is becoming more influential by the day: social media. It’s no longer enough to have a great website; now you need to have a really good social media strategy as well.

If you are like many others, you may not understand how to use social media to the advantage of your accounting firm. Social media isn’t just one thing; it’s a combination of several different players in the marketplace. While Google is the No. 1 website visited on the web, the following social media site rankings illustrate just how important they’ve become.

• Traffic rank 2: YouTube
• Traffic rank 3: Facebook
• Traffic rank 13: Twitter
• Traffic rank 15: Instagram
• Traffic rank 34: LinkedIn

For an accounting firm, the social media platform that may be the most influential is Twitter. It can be critical to accounting firms that are trying to bring in new clients … which is most accounting firms!

Twitter

Here’s a brief overview of how Twitter works. The user creates a profile, then the user needs to get Twitter followers. Twitter is different from LinkedIn and Facebook in that you don’t send friend requests to other users. To get followers, your company needs to post cool tweets that other people want to read. If other Twitter users like your posts, then they can choose to follow you.

Many individuals will post full 280-character text tweets, but your accounting firm should use Twitter a little differently. Your firm should continue to write cool content that people want to read, and post this content to the firm’s main website. Then, share the web address (URL) of your content on your Twitter feed as a tweet along with an image from your article. A tweet of your content might look something like this:

What Is a Hashtag?

While hashtags (the # symbol) were popularized by Twitter, most other social media platforms now also use hashtags. Hashtags are added to keywords that the author of the tweet wants to be searchable in the Twitter search bar.

In the sample tweet above, I hashtagged accounting, taxes, and Fin48. When people search for any of these three terms, this tweet will show up in their search results. The idea is to add sensible hashtags so people will have an easier time finding your articles.

If people like your articles, they might follow you. If they follow you, then your articles will automatically show up in their feed when they log in to Twitter.

What’s the Feed?

The feed is one of those fundamental social media things that no one ever explains … until now.

Most social media sites (Twitter, Instagram, Facebook, and LinkedIn) use a feed. What users of these social media sites do is they log in and start scrolling down through their feed. Their feed automatically shows things that the site’s algorithm thinks the user wants to see.

The feed will just continuously scroll. With that said, you want to post fresh content so that you rise to the top of your followers’ feeds.

It’s Not Hard

Establishing a social media strategy may seem confusing at times, but the best way to learn is by doing it. I highly recommend that you just dive right in and get started. Set up your profiles, interact with the people on there, like some of their stuff, and post some of your own stuff. You will quickly learn what works and what doesn’t.

A solid social media strategy is quickly becoming as important as a company website and other marketing efforts. You can’t afford to ignore social media any longer.

Patrick Truesdell, CPA, is the director of SEC reporting and budgeting at a publicly traded biotech company. Truesdell is also the founder of the Public Company Community. He can be reached at patrick.truesdell@gmail.com.

Practice Management

By Patrick Truesdell, CPA

Your firm’s website is still super important to the practice’s digital footprint. But there is another online force that is becoming more influential by the day: social media. It’s no longer enough to have a great website; now you need to have a really good social media strategy as well.

If you are like many others, you may not understand how to use social media to the advantage of your accounting firm. Social media isn’t just one thing; it’s a combination of several different players in the marketplace. While Google is the No. 1 website visited on the web, the following social media site rankings illustrate just how important they’ve become.

• Traffic rank 2: YouTube
• Traffic rank 3: Facebook
• Traffic rank 13: Twitter
• Traffic rank 15: Instagram
• Traffic rank 34: LinkedIn

For an accounting firm, the social media platform that may be the most influential is Twitter. It can be critical to accounting firms that are trying to bring in new clients … which is most accounting firms!

Twitter

Here’s a brief overview of how Twitter works. The user creates a profile, then the user needs to get Twitter followers. Twitter is different from LinkedIn and Facebook in that you don’t send friend requests to other users. To get followers, your company needs to post cool tweets that other people want to read. If other Twitter users like your posts, then they can choose to follow you.

Many individuals will post full 280-character text tweets, but your accounting firm should use Twitter a little differently. Your firm should continue to write cool content that people want to read, and post this content to the firm’s main website. Then, share the web address (URL) of your content on your Twitter feed as a tweet along with an image from your article. A tweet of your content might look something like this:

What Is a Hashtag?

While hashtags (the # symbol) were popularized by Twitter, most other social media platforms now also use hashtags. Hashtags are added to keywords that the author of the tweet wants to be searchable in the Twitter search bar.

In the sample tweet above, I hashtagged accounting, taxes, and Fin48. When people search for any of these three terms, this tweet will show up in their search results. The idea is to add sensible hashtags so people will have an easier time finding your articles.

If people like your articles, they might follow you. If they follow you, then your articles will automatically show up in their feed when they log in to Twitter.

What’s the Feed?

The feed is one of those fundamental social media things that no one ever explains … until now.

Most social media sites (Twitter, Instagram, Facebook, and LinkedIn) use a feed. What users of these social media sites do is they log in and start scrolling down through their feed. Their feed automatically shows things that the site’s algorithm thinks the user wants to see.

The feed will just continuously scroll. With that said, you want to post fresh content so that you rise to the top of your followers’ feeds.

It’s Not Hard

Establishing a social media strategy may seem confusing at times, but the best way to learn is by doing it. I highly recommend that you just dive right in and get started. Set up your profiles, interact with the people on there, like some of their stuff, and post some of your own stuff. You will quickly learn what works and what doesn’t.

A solid social media strategy is quickly becoming as important as a company website and other marketing efforts. You can’t afford to ignore social media any longer.

Patrick Truesdell, CPA, is the director of SEC reporting and budgeting at a publicly traded biotech company. Truesdell is also the founder of the Public Company Community. He can be reached at patrick.truesdell@gmail.com.

Technology

By Patrick Truesdell, CPA

Your firm’s website is still super important to the practice’s digital footprint. But there is another online force that is becoming more influential by the day: social media. It’s no longer enough to have a great website; now you need to have a really good social media strategy as well.

If you are like many others, you may not understand how to use social media to the advantage of your accounting firm. Social media isn’t just one thing; it’s a combination of several different players in the marketplace. While Google is the No. 1 website visited on the web, the following social media site rankings illustrate just how important they’ve become.

• Traffic rank 2: YouTube
• Traffic rank 3: Facebook
• Traffic rank 13: Twitter
• Traffic rank 15: Instagram
• Traffic rank 34: LinkedIn

For an accounting firm, the social media platform that may be the most influential is Twitter. It can be critical to accounting firms that are trying to bring in new clients … which is most accounting firms!

Twitter

Here’s a brief overview of how Twitter works. The user creates a profile, then the user needs to get Twitter followers. Twitter is different from LinkedIn and Facebook in that you don’t send friend requests to other users. To get followers, your company needs to post cool tweets that other people want to read. If other Twitter users like your posts, then they can choose to follow you.

Many individuals will post full 280-character text tweets, but your accounting firm should use Twitter a little differently. Your firm should continue to write cool content that people want to read, and post this content to the firm’s main website. Then, share the web address (URL) of your content on your Twitter feed as a tweet along with an image from your article. A tweet of your content might look something like this:

What Is a Hashtag?

While hashtags (the # symbol) were popularized by Twitter, most other social media platforms now also use hashtags. Hashtags are added to keywords that the author of the tweet wants to be searchable in the Twitter search bar.

In the sample tweet above, I hashtagged accounting, taxes, and Fin48. When people search for any of these three terms, this tweet will show up in their search results. The idea is to add sensible hashtags so people will have an easier time finding your articles.

If people like your articles, they might follow you. If they follow you, then your articles will automatically show up in their feed when they log in to Twitter.

What’s the Feed?

The feed is one of those fundamental social media things that no one ever explains … until now.

Most social media sites (Twitter, Instagram, Facebook, and LinkedIn) use a feed. What users of these social media sites do is they log in and start scrolling down through their feed. Their feed automatically shows things that the site’s algorithm thinks the user wants to see.

The feed will just continuously scroll. With that said, you want to post fresh content so that you rise to the top of your followers’ feeds.

It’s Not Hard

Establishing a social media strategy may seem confusing at times, but the best way to learn is by doing it. I highly recommend that you just dive right in and get started. Set up your profiles, interact with the people on there, like some of their stuff, and post some of your own stuff. You will quickly learn what works and what doesn’t.

A solid social media strategy is quickly becoming as important as a company website and other marketing efforts. You can’t afford to ignore social media any longer.

Patrick Truesdell, CPA, is the director of SEC reporting and budgeting at a publicly traded biotech company. Truesdell is also the founder of the Public Company Community. He can be reached at patrick.truesdell@gmail.com.

Tax

By Patrick Truesdell, CPA

Your firm’s website is still super important to the practice’s digital footprint. But there is another online force that is becoming more influential by the day: social media. It’s no longer enough to have a great website; now you need to have a really good social media strategy as well.

If you are like many others, you may not understand how to use social media to the advantage of your accounting firm. Social media isn’t just one thing; it’s a combination of several different players in the marketplace. While Google is the No. 1 website visited on the web, the following social media site rankings illustrate just how important they’ve become.

• Traffic rank 2: YouTube
• Traffic rank 3: Facebook
• Traffic rank 13: Twitter
• Traffic rank 15: Instagram
• Traffic rank 34: LinkedIn

For an accounting firm, the social media platform that may be the most influential is Twitter. It can be critical to accounting firms that are trying to bring in new clients … which is most accounting firms!

Twitter

Here’s a brief overview of how Twitter works. The user creates a profile, then the user needs to get Twitter followers. Twitter is different from LinkedIn and Facebook in that you don’t send friend requests to other users. To get followers, your company needs to post cool tweets that other people want to read. If other Twitter users like your posts, then they can choose to follow you.

Many individuals will post full 280-character text tweets, but your accounting firm should use Twitter a little differently. Your firm should continue to write cool content that people want to read, and post this content to the firm’s main website. Then, share the web address (URL) of your content on your Twitter feed as a tweet along with an image from your article. A tweet of your content might look something like this:

What Is a Hashtag?

While hashtags (the # symbol) were popularized by Twitter, most other social media platforms now also use hashtags. Hashtags are added to keywords that the author of the tweet wants to be searchable in the Twitter search bar.

In the sample tweet above, I hashtagged accounting, taxes, and Fin48. When people search for any of these three terms, this tweet will show up in their search results. The idea is to add sensible hashtags so people will have an easier time finding your articles.

If people like your articles, they might follow you. If they follow you, then your articles will automatically show up in their feed when they log in to Twitter.

What’s the Feed?

The feed is one of those fundamental social media things that no one ever explains … until now.

Most social media sites (Twitter, Instagram, Facebook, and LinkedIn) use a feed. What users of these social media sites do is they log in and start scrolling down through their feed. Their feed automatically shows things that the site’s algorithm thinks the user wants to see.

The feed will just continuously scroll. With that said, you want to post fresh content so that you rise to the top of your followers’ feeds.

It’s Not Hard

Establishing a social media strategy may seem confusing at times, but the best way to learn is by doing it. I highly recommend that you just dive right in and get started. Set up your profiles, interact with the people on there, like some of their stuff, and post some of your own stuff. You will quickly learn what works and what doesn’t.

A solid social media strategy is quickly becoming as important as a company website and other marketing efforts. You can’t afford to ignore social media any longer.

Patrick Truesdell, CPA, is the director of SEC reporting and budgeting at a publicly traded biotech company. Truesdell is also the founder of the Public Company Community. He can be reached at patrick.truesdell@gmail.com.